At a glance
- Employment
- Full-time
- Workplace
- Hybrid
- Location
- London
About the role
- Harvey is looking for a hands-on Senior Field Marketing Manager to help scale the EMEA field marketing motion as it grows into a repeatable, region-wide programme.
- The role involves owning a significant share of the event programme, spanning both first-party and third-party field events from executive dinners to major conferences.
Responsibilities
- Scale the EMEA field marketing engine by building on existing playbooks, processes, planning rhythms, agency models, vendor benches, and measurement foundations.
- Plan and execute high-quality field programmes end to end, owning a portfolio of third-party conferences and first-party events like executive dinners, roundtables, and hosted formats.
- Partner deeply with GTM and Sales teams to prioritize markets, accounts, audiences, and event formats supporting pipeline generation and opportunity acceleration.
- Raise the quality bar for how Harvey shows up through booth experiences, onsite execution, pre-event targeting, attendee briefing, Sales enablement, VIP moments, follow-up, and post-event reporting.
- Make event motions scalable by applying and sharpening frameworks for sponsorship, hosting, packages, attendee curation, Sales responsibilities, and success measurement.
- Own execution details including budgets, logistics, vendors, agencies, timelines, staffing, swag, onsite delivery, lead capture, and follow-up across multiple events and markets.
- Measure and improve impact by tracking performance across field activity and feeding insights back into the shared EMEA field plan.
Requirements
- 4–7 years of experience in field marketing or event marketing, ideally in B2B SaaS, technology, or professional services.
- Proven experience planning and executing high-quality events or field activations supporting pipeline, lead generation, account engagement, or revenue impact.
- Strong Sales partnership instincts and experience.
- Comfortable working autonomously in a fast-paced environment.
- Highly organised and operationally rigorous with a high bar for detail.
- Comfortable taking early-stage processes and making them stronger and more efficient.
- Strong commercial judgement with the ability to connect event activity to GTM priorities and measurable business outcomes.
- Comfortable getting hands-on from strategy and planning through to onsite execution, rep wrangling, logistics, and follow-up.
Preferred qualifications
- Familiarity with AI tooling is highly desirable.
- Experience marketing to legal, financial services, consulting, enterprise, or other high-touch professional audiences is a plus.
Skills
- Field Marketing
- Event Marketing
- B2B SaaS
- Sales Enablement
- Lead Generation
- AI Tooling
