Senior Manager, Competitive Intelligence & Positioning

Nicosia · Czech Republic · Ireland - Remote · US - Remote · 7+ years experience · Full-time · Posted Sep 30, 2026

At a glance

Wrike is hiring a Senior Manager, Competitive Intelligence & Positioning to own our company wide competitive program end to end, connecting what's happening in the market to how our GTM teams win deals because of it.
You'll build the single source of competitive truth our field relies on daily, sharpen the 'Why Wrike Over Them' narrative for the core platform, and turn competitive analysis into deal level plays that move win rates against our primary competitors.
This is a senior individual contributor role where you will have a mandate, executive air cover, and the responsibility to influence Sales, Product, Enablement, and Analyst Relations without direct authority.

Build, scale, and maintain a high adoption single source of truth including battlecards, competitor teardowns, and playbooks with a clear tiering framework.
Craft and evolve Wrike's positioning and value messaging framework across target verticals and buyer personas.
Partner with Sales and Revenue Enablement to translate intelligence into tactical plays and join high stakes competitive evaluations and churn risk calls directly.
Design and operate win/loss across segments, instrumented via Salesforce, Clari, Clozd, and Klu, with quarterly readouts and recommendations.
Track and analyze competitor pricing models, packaging shifts, and discounting behavior, and equip Sales to navigate them in negotiation.
Build the business-case layer that makes our differentiation defensible in enterprise deals including ROI models, TCO comparisons, and value realization frameworks.
Establish a recurring intel cadence for GTM and product leadership analyzing market movements, pricing shifts, product launches, M&A activity, and analyst coverage.
Partner with AR on Gartner, Forrester, and IDC submissions, RFIs, RFPs, evaluation criteria, and review site strategy.
Build and optimize AI-powered workflows that scale how intelligence is gathered, synthesized, and distributed.

7+ years in competitive intelligence, product marketing, or strategic GTM in B2B SaaS, with demonstrated success building competitive programs and enablement assets.
Proven ownership of strategic functional initiatives end to end without a team underneath you.
Demonstrated ability to influence and align senior stakeholders across Sales, Product, Enablement, and Executive Leadership without direct authority.
Exceptional written and verbal communication skills.

Distributed team with flexible ways of working including remote work, hybrid environments, and co-working spaces