Senior Manager, Global Engagement Strategy

Dallas · 8+ years experience · Hybrid · Posted Sep 28, 2026

At a glance

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!

As the Senior Manager, Global Engagement Strategy and Analytics, you will help shape the strategy of how we grow and deepen engagement with our streaming platform using data.
You will sit at the intersection of data, strategy, product, content, and consumer behavior to investigate what happened, why it happened, what we should do about it, and where we should invest.
You will analyze consumer behavior to develop insights and strategies that help users discover more relevant content, establish strong viewing habits, and ultimately improve retention.

Analyzing the end-to-end streaming journey, from app entry and content discovery through content start, viewing, completion, and return behavior.
Identifying engagement barriers and opportunities across different audience segments.
Analyze and measure the impact of lifecycle interventions on engagement and churn.
Understand the differences between high, medium, and low engagement users and determine what drives movement between those cohorts.
Analyze drivers of frequency, recency, session depth, content discovery, and habitual usage.
Identify early behavioral signals that indicate declining engagement or potential churn.
Develop actionable behavioral segments based on viewing patterns, engagement levels, content preferences, tenure, and lifecycle stage.
Identify opportunities to move users from casual to engaged to habitual to highly engaged.
Establish measurement frameworks for major engagement initiatives, define success metrics, leading indicators, guardrails, and analytical methodologies.
Partner with product and data science to design and evaluate A/B tests and experimentation programs.

8+ years of experience in analytics, strategy, data science, consumer insights, product analytics, or related field, with experience leading analytical work.
Expert-level SQL skills required.
Intermediate-level Python skills required.
Strong analytical skills, experience with statistical analytics, and experimentation.
Experience developing measurement frameworks and evaluating A/B tests.
Proven experience designing robust measurement frameworks and using A/B testing to evaluate initiatives, quantify incremental impact, and inform data-driven product and growth decisions.
Experience building compelling and actionable presentations directed at an executive-level audience.
Experience building AI-enabled workflows.
Experience working in a globally matrixed organization.
MBA or advanced degree, or equivalent experience in analytics or strategy, is required.

Experience in streaming, subscription business, media, entertainment, digital products, e-commerce, or other consumer technology environments strongly preferred.

Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
Flexible time off policies allowing you to take the time you need to be your whole self.
Generous medical, dental, vision, STD, LTD, and life insurance
Health Saving Account HSA program
Health care and dependent care FSA
401(k) plan, with employer match
Employer paid commuter benefit
Support program for new parents
Pet insurance and some of our offices are pet friendly!