Senior Marketing Systems Architect

US-CA-Menlo Park · US-CA-Dublin · Full-time · Hybrid · Posted Sep 30, 2026

At a glance

Snowflake's marketing technology ecosystem powers our global go-to-market strategy.
The Senior Marketing Systems Architect is responsible for the data and systems foundation of Marketing Operations, designing and optimizing data architecture, ensuring reliable and scalable integrations, and readying the ecosystem for AI-powered marketing.

Design and optimize Marketing Operations data architecture across Salesforce, Marketo, Snowflake, Hightouch, Clay, and the broader MarTech ecosystem.
Own the Marketo-to-Snowflake data sync by auditing field mappings, identifying gaps and redundancies, and partnering with Data Engineering to remediate.
Redesign segmentation architecture so audience definitions are consistent, maintainable, and scalable across platforms and regions.
Improve lead routing, audience activation, and operational workflows to strengthen lifecycle performance and marketing data governance.
Lead MarTech stack health and rationalization by assessing platform utilization against cost, flagging consolidation opportunities, and delivering renewal-readiness recommendations.
Partner with GTM Engineering and Data Engineering to design, validate, and implement scalable technical solutions.
Troubleshoot complex platform, integration, and data quality issues to improve system reliability and operational performance.
Establish technical standards and governance that support future automation and AI capabilities.

5+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, or a related technical field.
Deep expertise with Salesforce, Marketo, and enterprise MarTech platforms, having owned platform architecture rather than just campaign execution.
Experience with marketing data architecture, system integrations, APIs, SQL, and troubleshooting complex data flows.
Experience designing segmentation, lifecycle, lead routing, and marketing automation architectures at scale.
Hands-on experience implementing and operating a reverse ETL or CDP platform.
Familiarity with modern data platforms such as Snowflake or equivalent, data warehouse-to-MAP sync architectures, and AI-enabled marketing technologies.
Experience partnering with GTM Engineering, Data Engineering, or Product Engineering teams to deliver technical solutions.
Strong systems-thinking and technical problem-solving skills with the ability to diagnose and resolve complex data and integration challenges across multiple platforms simultaneously.