Senior Media Strategist
Greater Minneapolis/St. Paul, MN [partial in-office requirement] · USD 75,000-105,000 / year · Full-time · Onsite · Posted Oct 12, 2026
At a glance
- Employment
- Full-time
- Workplace
- Onsite
- Location
- Greater Minneapolis/St. Paul, MN [partial in-office requirement]
- Salary
- USD 75,000-105,000 / year
About Bold Orange
- Bold Orange (BOCO) is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside, future focused perspective to our clients.
- Position Summary:
- The Senior Media Strategist will play a pivotal role on the Bold Orange media team, driving the strategy behind paid media efforts for our clients. You excel at building and recommending clients’ omnichannel media and providing campaign strategy guidance from ideation to implementation. You constantly look for opportunities to improve the model or framework you are working with and hungry for the next opportunity to learn and grow. You will often decide “what’s next” on projects and interact regularly with clients to derive a clear understanding of customer business needs/priorities. Adept at both relationship building and problem solving, you understand the importance of keeping the client’s objectives front of mind - and you're constantly seeking potential new channels and strategies to keep us ahead of industry trends. We want to see your curiosity come to life at Bold Orange. Our mantra is to Stay Curious, Stay Bold, and Stay Brave. We love talent who has a passion for life and digs in to make every moment matter.
- Duties and Responsibilities:
- Paid Media Strategy, Execution, and Optimization:
- Develop, launch, and optimize cross-channel media strategies via a range of digital platforms and mediums
- Own the build-out of complex campaigns and help build best practices for campaign creation across the team
- Execute, report, and continuously optimize digital marketing campaigns across channels such as paid search, paid social, display advertising, and remarketing
About the role
- The Senior Media Strategist will play a pivotal role on the Bold Orange media team, driving the strategy behind paid media efforts for clients.
- This position involves building and recommending omnichannel media strategies and providing campaign strategy guidance from ideation to implementation.
Responsibilities
- Develop, launch, and optimize cross-channel media strategies via a range of digital platforms and mediums
- Own the build-out of complex campaigns and help build best practices for campaign creation across the team
- Execute, report, and continuously optimize digital marketing campaigns across channels such as paid search, paid social, display advertising, and remarketing
- Implement and manage programmatic buys across multiple demand-side platforms and social media platforms
- Serve as an expert on all aspects of programmatic planning and campaign management processes, RTB, exchanges, and ad networks
- Expertly execute advanced remarketing campaigns
- Responsible for budget adherence and results across all platforms
- Develop testing strategies and roadmaps across campaign efforts to ensure decisions and optimizations are data and market driven
- Drive strategic alignment with all media stakeholders to ensure the client's strategic approach is integrated into all paid media, including content, messaging, and creative
- Partner with clients to develop paid media strategies that support client business objectives
Requirements
- Minimum of five years’ experience (agency preferred) or equivalent, with demonstrated experience mentoring or coaching junior team members
- Vast experience in broad media planning/channels, digital and otherwise, and national campaign management
- Data-driven mindset, with the ability to synthesize large volumes of information into clear insights and recommendations
- Strong decision-making, organization, time-management, planning, and problem-solving skills
- Equal parts big thinker and big doer
- Strong understanding of digital marketing and the implications that technology has on developing strategies and execution plans
- Solid grasp of how paid media channels work together to create a cohesive, personalized marketing program for the customer (not just knowledge of one channel)
- Ability to manage multiple campaigns in a fast-paced environment
- Ability to plan, negotiate, and purchase print, OOH, and small-scale broadcast as needed
- Excellent communication skills, including experience delegating to and coaching junior team members
Benefits
- Medical, dental, and vision insurance
- Virtual mental health support
- Health Savings and Flexible Spending Accounts (including dependent care)
- Infertility and critical illness benefits
- 401(k) with generous 6–10% employer contribution
- Paid parental leave
- Tuition reimbursement
- Free parking and commuter support
Workplace
- Hires local to the Twin Cities Metro-Area can anticipate an in-office component of 1-2 days a week
- Travel to the Minneapolis, MN office on an as-requested basis for remote hires outside of the metro area
Skills
- Google Ads
- Meta Blueprint
- Microsoft Ads
- Google Analytics (GA4)
- Google Tag Manager
- RTB
- Paid Search
- Paid Social
- Display Advertising
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