Senior Principal Demand Generation - Expansion
Waltham · USD 150,850-237,050 · 6+ years experience · Full-time · Hybrid · Posted Oct 2, 2026
At a glance
- Experience
- 6+ years experience
- Employment
- Full-time
- Workplace
- Hybrid
- Location
- Waltham
- Salary
- USD 150,850-237,050 · OTE
About ZoomInfo
- ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.
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- ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.
- For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.
About the role
- ZoomInfo is hiring a Senior Principal, Demand Generation to own the demand strategy for our existing business, selling to sales, operations and marketing leaders.
- The approach is value driven rather than lead gen, focusing on multi-channel integrated campaigns built on buyer needs rather than volume plays behind a form.
- The role requires cross-functional collaboration, pulling Sales, RevOps, content, product marketing, and website teams behind one plan.
Responsibilities
- Own the demand generation plan and the pipeline number for existing business, setting strategy against sales, operations and marketing personas.
- Set the account strategy with R&G, finance and RevOps by agreeing priority accounts, buying groups, and segmentation, then building and executing a plan against this.
- Direct demand creation across paid media, events, content and partnerships, owning and keeping messaging consistent.
- Own the investment case by recommending demand budget placement, defending it with numbers, and adjusting based on performance.
- Build and execute ABM across strategic accounts, working directly with the AM team to help them expand and accelerate pipeline.
- Execute campaigns within the customer base to help drive adoption of new product features and launches.
Requirements
- 6+ years in B2B demand generation or integrated campaigns, ideally within SaaS, at senior individual contributor or leadership level.
- Direct accountability for a qualified pipeline or revenue number.
- Experience running targeted account strategies and engaging buying groups through complex buying processes.
- Experience marketing to sales and marketing leaders, and running demand in more than one market.
- Strong command of pipeline metrics and attribution.
- Fluent in Salesforce, HubSpot or Marketo, LinkedIn Ads, and a tool such as Dreamdata.
- A commercial mindset with an understanding of how demand creation converts into pipeline and revenue.
- AI curious with experience testing how AI can sharpen audience building, content, and campaign execution.
Benefits
- Comprehensive benefits
- Holistic mind, body and lifestyle programs designed for overall well-being
- Bonus
- Commission
- Equity
Workplace
- Hybrid workplace model
Skills
- Salesforce
- HubSpot
- Marketo
- LinkedIn Ads
- Dreamdata
- ABM
- AI
