At a glance
- Employment
- Full-time
- Workplace
- Remote
- Location
- Remote
About the role
- As part of the Ad Product team, you'll own the Formats domain, where you place 0→1 bets that fuel double-digit growth for Ads and keep CPGs and new advertiser types engaged.
- You'll sit at the intersection of CPGs, retailers, and customers, shaping new ad experiences across multiple user-facing surfaces.
- Your portfolio spans new advertiser, formats innovation, and in-store experiences.
Responsibilities
- Serve as the primary product partner to sales teams focused on New Advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers, with the goal of scaling non-endemic into a significant revenue line.
- Partner with sales teams focused on formats such as savings, in-store, and AI solutions.
- Define the 0→1 strategy for each bet, then own execution while aligning cross-functional teams across Instacart.
- As these bets mature, take on increasing strategic ownership: define and prioritize the next set of incremental bets across the Instacart Ads ecosystem.
- Communicate tradeoffs, progress, and results clearly to senior stakeholders, including the GM of Ads.
Requirements
- Experience in product management for ad formats, with a strong understanding of user-facing ad experiences.
- Track record of launching user-facing products and managing trade-offs between users and advertisers
- Experience managing partners and vendors, including external technology providers.
- Strong stakeholder management skills across sales, engineering, and cross-functional teams.
Preferred qualifications
- Experience with performance advertising products.
- Experience taking new products from 0→1 in ambiguous, fast-moving environments.
- Background in ad tech, retail media, or a closely related domain.
Benefits
- New hire equity grant
- Annual refresh grants
Workplace
- Instacart is a Flex First team with employees having the flexibility to choose where they do their best work—whether from home, an office, or a coffee shop.
- Role is remote.
