Senior Product Manager, Ad Formats

Canada - Remote (ON, AB, BC, or NS Only) · Remote · CAD 165,000-174,000 / year · Full-time · Remote · Posted Oct 14, 2026

At a glance

As part of the Ad Product team, you will own the Formats domain, placing 0 to 1 bets that fuel double-digit growth for Ads and keeping CPGs and new advertiser types engaged.
You will sit at the intersection of CPGs, retailers, and customers, shaping new ad experiences across multiple user-facing surfaces.
Your portfolio spans new advertiser, formats innovation, and in-store experiences while partnering closely with cross-functional stakeholders, the Online Grocery team, and external technology partners.

Serve as the primary product partner to sales teams focused on New Advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers, with the goal of scaling non-endemic into a significant revenue line.
Partner with sales teams focused on formats such as savings, in-store, and AI solutions.
Define the 0 to 1 strategy for each bet, then own execution while aligning cross-functional teams across Instacart.
Define and prioritize the next set of incremental bets across the Instacart Ads ecosystem as bets mature and take on increasing strategic ownership.
Communicate tradeoffs, progress, and results clearly to senior stakeholders, including the GM of Ads.

Experience in product management for ad formats, with a strong understanding of user-facing ad experiences.
Track record of launching user-facing products and managing trade-offs between users and advertisers.
Experience managing partners and vendors, including external technology providers.
Strong stakeholder management skills across sales, engineering, and cross-functional teams.

Experience with performance advertising products.
Experience taking new products from 0 to 1 in ambiguous, fast-moving environments.
Background in ad tech, retail media, or a closely related domain.