Senior Product Manager, CRM & GTM Systems
Remote · USD 104,800-176,400 · Remote · Posted Oct 2, 2026
At a glance
- Workplace
- Remote
- Location
- Remote
- Salary
- USD 104,800-176,400 · Base salary
About the role
- We're looking for a Senior Product Manager to own the Lead-to-Opportunity (L2O) domain within our Salesforce and GTM technology ecosystem.
- This role sits at the intersection of marketing operations, sales process, and technology owning the roadmap for how leads are captured, scored, routed, and converted into pipeline.
- This is a foundational hire one of the first product managers on a team actively transforming from a reactive BSA model into a proactive, roadmap-driven product organization.
Responsibilities
- Define, own, and maintain the multi-quarter internal product roadmap for the Lead-to-Opportunity domain covering lead capture, enrichment, scoring, routing, conversion, opportunity and the broader GTM technology stack integrated with Salesforce
- Translate business strategy from Marketing, Sales Development, RevOps, and GTM leadership into sequenced, prioritized system capabilities with clear outcomes and success metrics
- Define the domain's strategic priorities each quarter and half, balancing net-new capability delivery, stabilization, and technical debt reduction with transparent trade-off frameworks
- Drive quarterly planning ceremonies, partnering with Engineering Managers and BSAs to align capacity with roadmap commitments
- Own domain-level documentation: process maps, current-vs-future state lead lifecycle flows, and decision logs that keep stakeholders and the team aligned on scope and ownership
- Serve as the primary product voice for all L2O and GTM Systems initiatives, partnering closely with Marketing, Marketing Operations, SDR/BDR leadership, Sales, and RevOps
- Lead discovery, requirements workshops, and business process design sessions translating complex GTM and marketing operations requirements into actionable system specifications
- Act as a product craft mentor and senior thought partner for the BSA team, actively upskilling analysts in product thinking, requirements structuring, acceptance criteria definition, and roadmap communication
- Lead initiatives end-to-end: discovery, requirements, prioritization, solution design review, UAT, launch, and post-launch measurement
- Write and maintain clear user stories, acceptance criteria, and lead-flow and data-flow diagrams that engineering and admins can build against without ambiguity
Requirements
- 7+ years in Salesforce product management, business systems analysis, or Marketing/Revenue Operations technology roles, with demonstrated growth into product ownership
- Strong working knowledge of Lead-to-Opportunity processes; lead capture, scoring, routing, and conversion and how they connect marketing execution to sales pipeline
- Hands-on familiarity with the GTM technology stack: Salesforce Sales Cloud plus marketing automation platforms (Marketo, HubSpot, or Pardot), lead scoring and routing tools, and data enrichment or intent providers
- Good Understanding of quoting process
- Demonstrated ability to own and communicate multi-quarter internal product roadmaps to senior business and technology stakeholders
- Proven experience leading initiatives end-to-end with multiple stakeholders and competing priorities, especially across Marketing and Sales
- Sufficient technical fluency to engage meaningfully with engineering on API design, data model decisions, and integration trade-offs — without needing to write code
- Experience mentoring or upskilling analysts and BSAs, you enjoy developing people, not just managing tickets
- Excellent written and verbal communication; able to represent technical trade-offs to non-technical executives and translate business asks into clear technical requirements
- Comfortable operating in ambiguity and driving structure where none exists
Preferred qualifications
- Experience with AI-assisted development workflows, data governance and compliance for lead data, or prior people-management experience
Benefits
- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
Workplace
- All roles are remote, however some roles may carry specific location-based eligibility requirements
Skills
- Salesforce
- Salesforce Sales Cloud
- Marketo
- HubSpot
- Pardot
