At a glance
- Experience
- 5+ years experience
- Location
- Herzliya
About the role
- AppsFlyer is looking for a Senior Product Manager to lead the company's expansion from mobile to web by owning the Web Attribution product end-to-end.
- In this role, you will define and drive the roadmap for web performance measurement in a small, fast-moving team with high visibility across R&D, data, and customers.
Responsibilities
- Own the Web Attribution product end-to-end, from discovery and strategy to execution, launch, adoption and continuous improvement.
- Define and drive the roadmap for web performance measurement: attribution of any channel to web conversions, multi-touch, web analytics and reporting, and ad network integrations and optimization postbacks.
- Lead in a privacy-first world: build durable measurement as cookies, identifiers and browser rules keep changing, through first-party data, probabilistic and modeled approaches, and partner integrations.
- Work closely with R&D to build scalable, high-performance measurement products.
- Work with ad networks and platform partners to build and expand web integrations, bringing mobile-grade measurement to the web.
- Partner with Sales, Customer Success, Solutions and Marketing on positioning, competitive strategy, pricing and adoption.
- Engage directly with customers, from mobile-first brands to web-first ecommerce, fintech and subscription businesses, to validate direction and drive adoption.
- Drive prioritization in a high-demand environment with multiple stakeholders and competing initiatives.
Requirements
- Passion to solve, build, and provide real value to your customers
- 5+ years of product management experience, ideally in data-heavy B2B SaaS environments.
- Proven experience building and scaling measurement, analytics, or performance marketing products.
- Strong analytical mindset with the ability to define KPIs, interpret data, and use data to guide product decisions.
- Experience working closely with engineering and data teams on complex, scalable systems.
- Ability to operate in ambiguity and bring structure to complex problem spaces.
- Strong stakeholder management skills and experience working cross-functionally in large organizations.
- Excellent communication skills, with the ability to explain complex measurement concepts clearly to technical and non-technical audiences
Preferred qualifications
- Deep familiarity with the web measurement ecosystem: web analytics tools, tag managers, conversion APIs, and how the major ad platforms report web conversions.
- Familiarity with attribution models, view-through and multi-touch attribution, incrementality, and privacy-related measurement challenges.
- Experience with web-to-app, cross-device or cross-platform measurement.
- Technical background in web development, analytics, data science, or engineering.
- Recommended by an AppsFlyer employee
