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Senior Strategist (Freelance)

VaynerMedia

Global · VaynerMedia APAC Pte. Ltd. · 4+ years experience · Onsite · Posted Oct 5, 2026

At a glance

Experience
4+ years experience
Workplace
Onsite
Location
Global · VaynerMedia APAC Pte. Ltd.

About the role

  • VaynerMedia APAC is seeking a Senior Strategist for a freelance, project-based opportunity to manage and drive strategy expertise.
  • The role requires deep familiarity with the China digital landscape and involves attending on-site events and activations.

Responsibilities

  • Build the bridge between brands and consumers.
  • Break down complex tasks and create clarity from complexity.
  • Implement end-to-end customer experience strategies, including customer research, strategy, vision & design.
  • Develop strategy solutions ranging from brand strategy down to tactical social, content, and influencer strategies.
  • Use data and research to find interesting consumer insights to leverage.
  • Craft content calendars, caption banks, and trendjacking posts.
  • Perform content audits and collaborate with the media team to provide holistic success measurement frameworks.
  • Bring the consumer's world to life for creative teams and clients using qualitative and cultural mining and insightful synthesis of quantitative research.
  • Develop distinct and differentiated audience segmentations connected to strategic decisions and creative ways-in.
  • Articulate effective strategic rationale and logic flow to form compelling stories and craft presentation decks.

Requirements

  • Fluent in Mandarin

Preferred qualifications

  • 4+ years experience as a strategist in a media or creative advertising agency in the China market.
  • Can deliver work independently on all tasks and achieves results at pace with energy and drive.
  • Can actively participate in collaboration sessions with other teams.
  • Can execute a strong sense of priority level and urgency; and knows how to act on the critical difference between the two.
  • Can manage the ongoing performance of different tasks or projects, as well as understanding and ownership of internal processes for quality assurance.
  • Can administer agreed goals or projects by dealing to challenges in a responsive and constructive way.
  • Can strive for zero mistakes or flagged internal process issues on work output.
  • Portfolio would be nice

Workplace

  • Requires attending on-site events and activations.

Skills

  • Community Management
  • Customer Research
  • Brand Strategy
  • Content Calendars
  • Content Audits
  • Quantitative Research

VaynerMedia

Senior Strategist (Freelance)

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