At a glance
- Experience
- 8-10 years experience
- Location
- United Kingdom
About the role
- Motive is looking for a Senior Marketing Manager to lead marketing for the company in the UK.
- This is a high-impact, hands-on, broad-based role serving as the primary marketing presence in the market.
- The person in this position is responsible for turning Motive's global strategy into locally relevant programs that generate pipeline and support revenue growth.
Responsibilities
- Build and own the integrated UK marketing plan across priority segments, aligning activity to regional revenue and pipeline goals.
- Set clear priorities and make thoughtful trade-offs across inbound, product marketing, field marketing, events, and sales support based on expected impact and available resources.
- Serve as the primary marketing point of contact for UK Sales leadership and key cross-functional partners.
- Build lightweight processes, documentation, automations, and reporting that make UK marketing activity visible, repeatable, and scalable.
- Report progress, performance, and market learnings to Sales and Marketing stakeholders, using data to recommend where to double down, pause, or pivot.
- Take core responsibility for targeted inbound pipeline-generating activity in partnership with Growth Marketing, Sales, and Analytics.
- Contribute to the localisation of company and product positioning, messaging, and value propositions for UK buyers.
- Support the extension of product launches and feature releases into the UK, working with global cross-functional teams.
- Plan and execute UK field events, trade shows, customer roundtables, and executive programs end to end.
- Manage the UK marketing budget and make efficient decisions about where to invest and where to reuse global resources.
Requirements
- 8-10+ years of B2B marketing experience, ideally in SaaS, technology, or enterprise software.
- Demonstrated success owning and executing regional or segment-level go-to-market plans that drive pipeline and revenue.
- Experience or ability to stretch and learn across multiple marketing disciplines, including product marketing, demand generation, field marketing or events, campaigns, content, customer marketing, or communications.
- A proven track record of leading this type of work effectively, with the judgment to apply prior learnings in a new market and operating environment.
- Excellent writing, communication, storytelling, and presentation skills, with the ability to translate complex products into clear, compelling stories for UK audiences.
- Ability to collaborate with senior Sales leaders and cross-functional teams and influence without direct authority.
- Comfort with AI to generate and localise content.
- Highly organised, with the ability to manage multiple priorities while maintaining a positive, strategic perspective.
- Comfortable working in a fast-moving, ambiguous, startup-like environment and building programs from the ground up.
- Based in the UK, with the ability to work from the Motive London office three days per week and travel within the UK and EU for customer meetings and events, as well as occasionally to other markets.
Workplace
- Required to work from the Motive London office three days per week.
- Travel required within the UK and EU for customer meetings and events, as well as occasionally to other markets.
Skills
- Salesforce
- Marketing Automation
- AI
