Sr. Product Manager, Growth (PLG)
Boston · USD 136,000-204,000 · 3-5 years experience · Posted Oct 13, 2026
At a glance
- Experience
- 3-5 years experience
- Location
- Boston
- Salary
- USD 136,000-204,000 · Base salary
About the role
- We're looking for a Senior Product Manager to help define and accelerate Klaviyo's product-led growth strategy, with a focus on creating seamless, high-converting customer experiences across the entire product lifecycle.
- This role sits at the intersection of product experience, growth, and monetization, where you'll own key initiatives that help customers move from initial signup to activation and expand their relationship with Klaviyo.
Responsibilities
- Own key product-led growth initiatives across the customer lifecycle, including signup, onboarding, activation, conversion, retention, and expansion.
- Optimize the self-service customer journey by identifying and removing friction across product discovery, account setup, trial experiences, purchasing, and upgrades.
- Accelerate time to value by building intuitive onboarding and activation experiences that help customers quickly understand Klaviyo's capabilities.
- Drive conversion and monetization through thoughtful in-product experiences that help customers understand available plans, evaluate additional capabilities, and seamlessly upgrade or expand their usage.
- Partner on pricing, packaging, and billing experiences to ensure customers can easily understand, purchase, and manage their subscriptions as their businesses grow.
- Build a culture of experimentation by developing hypotheses, designing and evaluating experiments, and translating insights into product improvements.
- Define and measure success through clear growth metrics, including activation, trial-to-paid conversion, feature adoption, retention, expansion, and revenue impact.
- Leverage customer insights and behavioral data to identify opportunities, understand points of friction, and prioritize initiatives.
- Collaborate across product and go-to-market teams to connect self-service and sales-assisted growth motions.
- Develop and execute a product roadmap that balances near-term growth opportunities with longer-term investments in scalable, customer-centric product experiences.
Requirements
- You have 3–5+ years of product management experience, ideally with a track record of driving product-led growth, activation, conversion, or monetization within a B2B SaaS or subscription-based business.
- You have strong product and UX instincts, with a demonstrated ability to simplify complex customer journeys and build intuitive, high-quality experiences that drive adoption and engagement.
- You understand the fundamentals of product-led growth and have experience improving meaningful business metrics through product improvements.
- You're highly analytical and comfortable defining success metrics, interpreting behavioral data, identifying opportunities, and using experimentation to inform product decisions.
- You have a strong customer-first mindset and regularly leverage research, feedback, and product usage insights to understand customer needs.
- You understand how product experience and monetization intersect, including the tradeoffs between reducing friction, delivering customer value, and driving revenue growth.
- You've worked closely with engineering and design teams to ship impactful products, balancing speed, quality, and long-term scalability.
- You're comfortable operating in ambiguity, can identify opportunities without a predefined playbook, and bring a strong bias for action and execution.
- You can influence cross-functional stakeholders, communicate a clear product vision, and align teams around measurable outcomes.
- You think like a builder, with the curiosity, creativity, and ownership mindset to challenge assumptions and experiment with new approaches.
Preferred qualifications
- Experience owning PLG initiatives at a high-growth B2B SaaS company with both self-service and sales-assisted customer journeys.
- Experience with subscription monetization, pricing and packaging, billing, checkout, or self-service upgrade experiences.
- Familiarity with growth experimentation, funnel analytics, cohort analysis, and tools used to understand customer behavior and product performance.
- Experience building onboarding, activation, or expansion experiences for complex, multi-product SaaS platforms.
- Background in martech, ecommerce, CRM, or other data-driven SaaS products.
- Experience leveraging AI-powered tools and emerging technologies to accelerate product development, experimentation, or customer value delivery.
Benefits
- Annual cash bonus plan
- Variable compensation (OTE) for sales and customer success roles
- Equity
- Sign-on payments
- Comprehensive range of health, welfare, and wellbeing benefits based on eligibility
Workplace
- This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events.
Skills
- Product Management
- Product-Led Growth (PLG)
- UX
- Experimentation
- Funnel Analytics
- Cohort Analysis
