Staff Brand Designer
New York City, NY (Hybrid) · San Francisco, CA (Hybrid) · New York City · San Francisco · USD 225,000-280,000 · 8+ years experience · Hybrid · Posted Oct 2, 2026
At a glance
- Experience
- 8+ years experience
- Workplace
- Hybrid
- Location
- New York City, NY (Hybrid) · San Francisco, CA (Hybrid) · New York City · San Francisco
- Salary
- USD 225,000-280,000
About the role
- We're hiring a Staff Brand Designer to own the evolution of Snorkel's brand identity.
- You'll close that gap: defining where the visual identity goes next, building the system that carries it, and making sure every surface looks like it came from the most rigorous lab in AI.
- This is a senior individual-contributor role with real leverage and autonomy where you'll be hands-on in the work and manage our design agency and a bench of freelance contractors.
Responsibilities
- Own the brand identity, leading the next evolution of Snorkel's visual identity, including logo system, typography, color, illustration, iconography, data visualization, motion, and photography direction.
- Build and govern the brand system by creating and maintaining brand guidelines, Figma libraries, templates, and design artifacts.
- Manage our design agency and contractors by briefing, setting creative direction, running reviews, and owning quality, scope, timelines, and budget.
- Design high-visibility launches for major moments, including funding and company announcements, research and benchmark launches, flagship events, and conference presence.
- Make research legible and beautiful by developing a distinctive visual language for technical content such as benchmark results, charts, diagrams, papers, leaderboards, and research blog posts.
- Raise the bar across surfaces by partnering with web, content, and product marketing on the website, campaigns, social, sales decks, and event experiences.
- Set the design operating model by establishing intake, prioritization, review, and approval processes, and introducing AI-assisted design workflows.
Requirements
- 8+ years of brand or visual design experience, including in-house brand design at a high-growth technology company.
- A portfolio showing identity or rebrand work you led end to end, plus a broad range of applications: web, campaigns, events, videos, and data visualization.
- Proven experience directing external design agencies and freelancers, including writing briefs, managing scope and budget, and holding partners to a high quality bar.
- Expert craft in typography, layout, color, and composition, with a clear point of view on where brand design for AI is heading.
- Deep fluency in Figma and Adobe Creative Suite, and experience building scalable design systems and brand guidelines others actually use.
- Track record leading ambiguous, cross-functional initiatives, influencing senior stakeholders, and making decisions without close oversight.
- Comfort translating technical and research content into clear, compelling visuals.
Preferred qualifications
- Experience at an AI, developer tools, or research-driven company.
- Hands-on use of generative AI tools in your design workflow.
- Motion design, 3D, or creative coding skills.
Workplace
- Hybrid workplace model with locations in New York City, NY and San Francisco, CA
Skills
- Figma
- Adobe Creative Suite
- Motion Design
- 3D
- Creative Coding
- Data Visualization
