Staff Product Manager, Consumer Growth Loyalty

Remote · Remote US · USD 181,000-241,000 / year · 8+ years experience · Remote · Posted Oct 14, 2026

At a glance

Millions of people use the Affirm Card, and this role will build our consumer loyalty program from scratch, defining what people earn, how they move up, and why Affirm becomes their default way to pay.

Own the vision and roadmap for Affirm’s consumer loyalty program, setting the hypotheses, success metrics, and sequencing across multiple quarters.
Launch the first version of rewards and tiers, including earn mechanics, member benefits, redemption, and the surfaces that make the value obvious in app, at checkout, and after a purchase.
Build the engagement loops (progress, milestones, personalized offers) that turn a one-time borrower into someone who reaches for Affirm every week.
Own the program economics: reward liability, funding mix across merchant-funded offers, interchange and network incentives, and the case for incremental GMV against cost per member.
Set up the measurement foundation for loyalty, including holdouts, incrementality testing and long-run LTV, then tune earn and burn rates and tier thresholds off what the data says.
Partner with Risk, Credit, Legal, Compliance, Finance and Marketing to design rewards that are compliant and clearly disclosed, with no hidden fees or fine print that surprises people.
Align senior stakeholders and pull together dependencies across Card, Shopping, Servicing and Marketing, leading embedded engineering and design pods through a lot of ambiguity

8+ years in Product Management, with a track record in consumer mobile apps, fintech, or neobanks
Built or scaled a loyalty, rewards or engagement program: card rewards, points, tiers, subscription benefits, or something equivalent.
History of launching products from scratch, not just optimizing what already exists
Owned repeat usage, cohort retention or share of wallet as a primary metric, and know which levers actually move them
Comfortable building the financial model yourself and defending reward cost, funding mix and payback to Finance and leadership
Strong UX instincts and a high bar for design
Deep fluency in experiment design, incrementality/attribution, and LTV measurement; data chops (SQL/Amplitude-level self-serve) and a bias for shipping, learning and iterating quickly
Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance
Excellent cross-functional leadership, including experience leading without authority
Bachelor’s degree in a related field or equivalent practical experience