VIP User Operation Senior Specialist

Hong Kong · 5+ years experience · Remote · Posted Oct 2, 2026

At a glance

Binance is seeking a VIP User Operation Senior Specialist in Hong Kong to lead the strategy and execution of lifecycle operations for high-value and VIP users.
The role focuses on optimizing VIP user segmentation, retention, engagement, conversion, and asset growth within a leading global blockchain ecosystem.

Own VIP user lifecycle operations, covering acquisition, activation, retention, repeat engagement, asset retention, and long-term value growth.
Build and optimize VIP user segmentation framework based on asset size, trading behavior, activity level, and user preferences to drive differentiated operational strategies.
Improve VIP user retention and engagement through membership benefits, exclusive campaigns, loyalty programs, gamification, targeted outreach, and personalized services.
Drive VIP conversion and asset growth by identifying growth paths for high-potential users and designing mechanisms to improve VIP upgrade conversion and product penetration.
Design and optimize VIP referral and advocacy programs tailored to high-value user segments to drive organic growth.
Lead A/B testing, personalized engagement strategies, and lifecycle-based operational initiatives to continuously improve efficiency, conversion, and user experience.
Drive cross-functional collaboration with Product, Marketing, Customer Service, Sales, Compliance, and Risk teams to ensure smooth execution of VIP-related strategies.
Leverage data to build and optimize VIP user monitoring frameworks, uncover user insights, identify operational gaps, and develop data-driven solutions.
Develop a deep understanding of product features, user journeys, and value propositions to translate VIP preferences and pain points into actionable operational improvements.

Proven track record in managing VIP, high-net-worth, or key user segments, with successful cases in retention, engagement, conversion, repeat activity, or asset growth.
Proven ability to independently lead VIP user operation initiatives and campaigns, with a structured methodology and strong execution skills.
Strong command of user segmentation, A/B testing, funnel analysis, lifecycle management, and personalized operational strategies.
Familiarity with marketing automation platforms, CRM systems, or user operation tools, and the ability to scale personalized and automated operations.
Excellent analytical skills with the ability to build and improve user monitoring and analysis frameworks, identify issues through data, validate hypotheses, and drive actionable solutions.
Familiarity with multi-line products and user journeys, with the ability to identify VIP user preferences, needs, and pain points.
Strong ability to work across internal cross-functional teams and external stakeholders to drive complex initiatives forward.
Fluent in both English and Mandarin, with the ability to collaborate effectively with global teams, overseas partners, and relevant stakeholders.

3 years in senior user operations, VIP operations, or growth roles in e-commerce, fintech, trading platforms, wealth management, or related sectors preferred

Work-from-home arrangement available, though the arrangement may vary depending on the work nature of the business team.