At a glance
- Location
- WFAA-TV Dallas
About the role
- WFAA-TV Dallas is seeking a results-driven Account Executive to manage a book of advertising clients and grow new business.
- The role involves selling a cross-screen portfolio including ABC broadcast television, Premion streaming/CTV, and digital solutions.
- The Account Executive will act as a closer, building multi-platform solutions that address client marketing goals.
Responsibilities
- Drive new business by building and maintaining a pipeline of local and regional advertisers.
- Sell strategically and consultatively to uncover client business goals.
- Architect tailored, multi-platform solutions that tie to measurable outcomes.
- Own the full sales cycle from prospecting and qualifying to negotiating and closing.
- Grow and defend the book by turning accounts into long-term partnerships.
- Expand accounts through upsell and cross-sell opportunities.
- Build insight-driven proposals that demonstrate ROI using broadcast reach and CTV targeting.
- Manage pipeline and forecast accurately in CRM.
- Partner with account, creative, and product teams to deliver and retain campaigns.
Requirements
- Media, digital, or advertising sales experience with a proven track record of meeting revenue targets.
- Demonstrated ability to prospect, open new business, and build a self-sustaining pipeline.
- Command of the modern media landscape including broadcast, streaming/CTV, programmatic, digital video, display, social, and content.
- Experience selling to business owners and/or agencies.
- Presence to lead the room in a strategic pitch.
- Strong negotiation, presentation, and relationship-building skills.
- Fluency in turning data and analytics into a clear ROI story.
- Proficiency with CRM and Microsoft Office.
- Valid driver's license with the ability to travel locally.
Preferred qualifications
- Familiarity with Google Analytics
- Familiarity with DSPs
- Familiarity with SSPs
- Familiarity with ad-management tools
Benefits
- Medical plan options through Blue Cross Blue Shield of Texas
- Dental and eye care coverage
- Fertility, surrogacy and adoption assistance
- Disability and life insurance
- 401(k) program with company match up to 4%
- Nine free virtual doctor’s appointments via Teladoc
- 12 free annual therapy sessions via Spring Health
- Paid Time Off (PTO)
- Nine paid holidays per year
Workplace
- Requires local travel to meet clients and partners.
Skills
- Broadcast Television
- Streaming
- CTV
- Programmatic
- Digital Video
- CRM
- Microsoft Office
- Google Analytics
- DSPs
- SSPs
