Ad Creative Strategist (Creative Producer)
Hong Kong, Hong Kong SAR · Hong Kong · Singapore · Onsite · Posted Oct 14, 2026
At a glance
- Workplace
- Onsite
- Location
- Hong Kong, Hong Kong SAR · Hong Kong · Singapore
About the role
- OKX is seeking an Ad Creative Strategist (Creative Producer) to lead creative strategy and asset production for performance advertising.
- The role involves driving performance across channels like Meta, Google, and TikTok by translating complex crypto propositions into compelling messaging.
Responsibilities
- Lead creative strategy and asset production for the department's performance advertising across major channels including Meta, Google, and TikTok
- Continuously iterate on creative direction based on campaign data and conversion performance to improve CTR, CVR, and ROI
- Develop a deep understanding of finance and crypto, translating complex product propositions into compelling ad messaging
- Manage external vendors (creative agencies, production teams, KOLs/influencers), controlling output quality, timelines, and costs
- Track industry and competitor creative trends to deliver differentiated asset strategies
- Collaborate cross-functionally with media buying, design, and product teams to ensure efficient execution from concept to launch
Requirements
- Extensive experience in performance ad creative strategy and production, with a hands-on understanding of what makes assets scale
- Solid knowledge of finance and familiarity with the crypto/digital asset industry
- Established network of external vendors, with proven vendor sourcing, vetting, and project management skills to coordinate timely delivery across multiple parties
- English proficiency sufficient for day-to-day communication and copywriting, comfortable working with cross-regional teams
- Data-driven mindset, able to quickly adjust creative hypotheses based on campaign feedback
- Sharp sense of market trends and user psychology, with strong creative storytelling and scriptwriting skills
- Strong bilingual (English & Mandarin) ability
Preferred qualifications
- Advertising experience in crypto exchanges, fintech, or brokerage industries
- AIGC design capabilities (hands-on experience with AI image/video generation tools such as Nano Banana, Seedance, Kling, etc.)
- Video editing skills, able to independently handle post-production of assets
- Personal investing experience is a strong plus, bringing a genuine user perspective
Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
Skills
- Meta
- TikTok
- Copywriting
- Video Editing
- AIGC Design
- Nano Banana
- Seedance
- Kling
