At a glance
- Workplace
- Hybrid
- Location
- San Francisco
About Asana
- Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
- We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
- Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.
About the role
- The AI GTM Specialist acts as the overlay commercial subject matter expert for Agentic Work Management at Asana.
- This role partners intentionally on critical deals, scales expertise across regions through enablement and playbooks, and serves as a dedicated hands-on partner to Account Executives to drive AI product revenue.
Responsibilities
- Drive AI product revenue across your region by partnering with Account Executives as a co-prime on AI opportunities, owning commercial strategy, pitch co-development, business case construction, and direct customer engagement from discovery through close.
- Serve as commercial subject matter expert by advising account teams and customers on positioning, packaging, pricing strategy, and ROI across AI Studio, AI Teammates, Dash, and Stack AI.
- Lead commercial NPI by building initial talk tracks, qualification guidance, and pitch materials for new AI products moving from launch to scale.
- Align with frontline sales managers by partnering closely with sales leadership and Account Executives in forecast calls, pipeline reviews, and team meetings to elevate regional AI fluency.
- Build deals for speed to value by helping customers identify high-impact AI use cases, run structured proof-of-value pilots, and establish ROI metrics prior to deal close.
- Represent Asana’s AI vision by presenting AI strategy to senior and C-level executives, connecting Asana’s roadmap to customer digital transformation goals.
- Provide field feedback as a critical feedback loop to Product, Product Marketing, and R&D teams by translating customer insights and objections into actionable product input.
- Serve as the regional commercial voice by providing leadership with visibility into regional AI trends, opportunities, and risks.
Requirements
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- 8+ years of experience in a commercial, customer-facing sales or overlay role (e.g., Account Executive, Sales Specialist) with a track record of driving revenue.
- Strong fluency in AI concepts (LLMs, agents, context management, MCPs, generative AI) and the ability to translate technical value into business ROI.
- Proven track record of developing compelling commercial narratives and pitch materials aligned to customer pain points.
- Executive presence with confidence leading strategic workshops and presenting AI strategy to C-suite stakeholders.
- Analytical approach to commercial deal structures, ROI modeling, pricing, and packaging.
- Experience building scalable enablement assets and delivering training to sales teams.
- Adaptability in fast-paced environments with evolving priorities and new product introductions.
- Collaborative mindset with strong cross-functional partnership skills across sales and technical teams.
Benefits
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences
Workplace
- Based in the San Francisco office with an office-centric hybrid schedule
- Standard in-office days are Monday, Tuesday, and Thursday
- Option to work from home on Wednesdays
Skills
- LLMs
- Generative AI
- AI Studio
- AI Teammates
- Dash
- Stack AI
