Assistant Creative Manager
Asia, Hong Kong, Hong Kong · Hong Kong · 3-5 years experience · Hybrid · Posted Sep 30, 2026
At a glance
- Experience
- 3-5 years experience
- Workplace
- Hybrid
- Location
- Asia, Hong Kong, Hong Kong · Hong Kong
About the role
- The Assistant Creative Manager will be primarily responsible for leading local creative marketing, content production, and artist campaign execution for Sony Music's international repertoire in Hong Kong.
- This position will provide expanded creative support for campaign initiatives across Taiwan and Southeast Asia (SEA).
Responsibilities
- Campaign Ideation & Execution: Be a creative visionary, developing and implementing innovative marketing and superfan campaigns that enhance Sony Music artists’ presence and engage fans across Hong Kong, Taiwan, and Southeast Asia.
- Vendor & Agency Coordination: Manage relationships with external creative partners such as agencies, photographers, and production teams to deliver high-quality content and assets on time and within budget.
- Workflow & Asset Management: Assist with the end-to-end creative workflow—from routing concepts for approval to monitoring production schedules—ensuring asset alignment with artist and company brand guidelines.
- Trend & Platform Research: Monitor music, pop culture, events, TikTok, digital marketing, and emerging tech trends to provide actionable ideas for creative asset production.
- Data & Insights Application: Collaborate with the data and insights team to pull audience analytics, assisting in applying performance metrics to optimize asset design and content formats.
- Content Calendar & Delivery: Build and maintain the master content calendar for campaign launches, promotional schedules, and artist activities across the company’s international releases.
- Cross-Functional Alignment: Support cross-functional integration across digital, audience development, catalogue, local PR, and content teams to ensure messaging alignment.
- Post-Campaign Reporting: Gather feedback, compile post-campaign performance data, and draft summary reports to help refine future creative strategies.
- Asset Production & Collaboration: Develop and produce engaging creative outputs that reflect the artist's unique identity, story, and vision across multiple platforms.
Requirements
- 3–5 years of experience executing creative marketing campaigns within music, entertainment, media, or agency environments.
- Passionate about the music and entertainment industry with a strong desire to grow your creative career.
- Highly organized multi-taskers with strong communication skills and experience supporting cross-functional teams.
- Curious, proactive, eager to learn, and attuned to the unique cultural trends across Hong Kong, Taiwan, Southeast Asian markets.
- Skilled at translating artistic concepts into practical, engaging digital and social assets.
- Solid understanding of modern digital platforms, music streaming mechanics, and short-form video creation.
- Analytical mindset with basic proficiency in reviewing campaign analytics and key performance metrics.
- Excellent written English and Chinese, with fluent spoken English & Cantonese.
Benefits
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
Skills
- TikTok
- Digital Marketing
- Short-form Video Creation
- Campaign Analytics
