
At a glance
- Workplace
- Onsite
- Location
- Mumbai · APAC
About the role
- The Associate Creative Director - Copy combines campaign planning, creative strategy, and copywriting to create inspiring campaigns.
- This role focuses on storytelling and the dramatization of subject matter to deliver measurable results for clients.
- The position requires an expert who can think across video, content, and editorial formats to drive creative excellence.
Responsibilities
- Conceptualize and execute thematic and tactical campaigns across social, ecommerce, and digital channels.
- Write short and long-form copy and scripts while ensuring consistency and quality.
- Create and repurpose content for various usages.
- Maintain awareness of trending topics to identify content opportunities.
- Optimize social media content based on target audience behavior.
- Analyze social media insights and collaborate with the analytics team to sharpen content.
- Work with internal teams and marketing managers to develop concepts from initial briefing.
- Set the creative tone and drive excellence in collaboration with agency and client leads.
- Provide social support and consultation to cross-functional teams including PR and product verticals.
- Translate complex material into engaging stories that resonate with target audiences.
Requirements
- Minimum of 6 years of experience as a Copywriter at top-level agencies with a strong digital background.
- Experience working with international and national brands on pan-India large-scale campaigns.
- Thorough understanding of how content plays out across multiple mediums.
- Hands-on copy experience with an understanding of GenZ and Millennials.
- Prior experience writing spots for television.
- In-depth understanding of social media platforms.
- Ability to work in a fast-paced, changing client environment.
- Ability to work with little supervision.
- Ability to learn and digest the benefits and features of AI tools.
Workplace
- Role is based in Mumbai, India.
- Position is designated as #LI-Onsite.
Skills
- Copywriting
- Campaign Planning
- Creative Strategy
- Ecommerce
- AI Tools