[UPLIVE Company] Creative Manager
Ho Chi Minh City, Vietnam · 4+ years experience · Full-time · Onsite · Posted Sep 29, 2026
At a glance
- Experience
- 4+ years experience
- Employment
- Full-time
- Workplace
- Onsite
- Location
- Ho Chi Minh City, Vietnam
About the role
- The Creative Strategist Lead oversees creative strategy, including project management, research, and driving creative testing plans for the Games & Apps portfolio.
- This role involves turning insights, market data, and trends into winning creative plans and production-ready concepts for the Creative Production team.
Responsibilities
- Own creative direction for assigned Games/Apps.
- Define creative plan, audience angles, concept pillars, and testing roadmap.
- Turn product USP, audience psychology, market trends, and competitor learning into clear creative bets.
- Lead playtest, competitor research, trend scanning, and GEO/audience learning.
- Analyze creative performance, diagnose root causes, and propose action plans.
- Plan creative production across video, playable, banner, ASO, and other ad formats.
- Manage roadmap, capacity, priority, timeline, and quality standard.
- Manage and coach Creative Strategists.
- Define role expectations, quality standards, and performance KPIs.
- Build team rituals including creative review, trend sharing, and retrospectives.
Requirements
- 4+ years in Creative Strategy, UA Creative, Creative Production, Product Marketing, or mobile games/apps.
- Passion for mobile gaming, hypercasual, hybrid casual, or music games.
- Strong understanding of performance creative metrics: CTR, CVR, IPM, CPI, ROAS, retention, win rate.
- Strong creative sense regarding hooks, gameplay, audience psychology, visual clarity, and channel fit.
- Strong research skills across competitors, trends, GEOs, audience behavior, and ad channels.
- Fluent English in written and verbal communication.
- Ability to align stakeholders and influence decisions.
- Comfortable using AI tools to improve speed, quality, and learning.
Preferred qualifications
- Experience working with UA, Product, Designers, Motion Artists, Artists, and Playable Developers.
Benefits
- Competitive salary with 100% salary during probation
- Performance bonus with 30% of company profit shared with no cap
- Full SHUI as Vietnamese Law
- Premium Private Medical Insurance and annual health check
- Minimum 12 days paid annual leave and 10 days paid sick leave
- Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
- Free daily lunch with 10+ menu options
- Free daily F&B including snacks, juice, and beverages
- Monthly/Bi-monthly team activity allowance
- Sponsored sports activities and overseas conferences
Skills
- ASO
- AI Tools
- Market Research
