At a glance
- Workplace
- Remote
- Location
- US-WI-Remote
About ChargePoint
- With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.
- Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.
- At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.
- Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.
- Reports To
- Senior Director, Marketing & AI Innovation
About the role
- The Brand Performance Marketer at ChargePoint sits at the intersection of brand and performance, designing and orchestrating omnichannel campaigns across web, email, and social that build brand presence and move measurable business metrics.
- You will serve as the brand intelligence layer for paid media, feeding creative direction and audience signals to paid teams so owned and paid channels tell a cohesive story.
Responsibilities
- Design omnichannel campaigns with a defined performance thesis connecting web, email, and social into a single audience journey arc.
- Own AEO and SEO strategy as a performance lever, defining how the brand wins organic discovery and holding executing agencies accountable to metrics.
- Conceive social media campaigns with measurable intent and direct creative agencies to execute with fidelity to the original strategy.
- Own always-on email as a high-accountability channel covering lifecycle architecture, segmentation logic, automation sequences, deliverability, and performance.
- Brief web agencies on messaging hierarchy, page intent, and conversion narrative.
- Quantify brand performance including share of voice, earned mentions, amplification rates, and sentiment movement, correlating them with downstream pipeline or revenue metrics.
- Supply paid media teams with creative strategy, audience insights, and messaging frameworks drawn from owned channel performance.
Requirements
- 3 to 6 years in brand, content, or digital marketing with a clear throughline of performance accountability.
- Proven ability to architect campaigns that operate across owned channels simultaneously with distinct channel roles.
- Strong AEO and SEO strategic fluency, including an understanding of how large language models and answer engines are reshaping organic brand discovery.
- Agency management experience with evidence of producing sharp, on-strategy work through briefs.
- Deep operational ownership of email as a performance channel, including lifecycle programs, optimized sequences, and business outcome reporting.
- Ability to connect brand metrics to business metrics.
- Bachelor's degree in Communication, Journalism, or related Marketing degrees.
Workplace
- Remote position based in the US
Skills
- SEO
- AEO
- Agency Management
