Paid Media Strategist, Fashion

Argentina · Brazil · Chile · Colombia · Mexico · Nicaragua · Remote · 1-2 years experience · Remote · Posted Oct 6, 2026

At a glance

Experience: 1-2 years experience
Workplace: Remote
Location: Argentina · Brazil · Chile · Colombia · Mexico · Nicaragua · Remote

The Paid Media Strategist, Fashion, is responsible for owning the execution, performance, and growth of paid advertising campaigns within a dedicated book of business.
This role involves working closely with account leadership to develop and evolve strategies across paid social and search platforms to drive measurable business outcomes.
The strategist leverages AI technologies and proprietary intelligence tools to optimize campaign performance and provide forward-thinking insights to clients.

Full ownership and execution of performance marketing via paid social and paid media native platforms.
Execute builds and production across channels, facilitating work with Specialists where applicable.
Lead execution of optimizations to improve performance relative to goals.
Manage client budgets and advise on budget changes based on expertise.
Own strategic communication internally for client teams regarding performance, strategy, and deliverables.
Provide weekly client progress recaps outlining performance insights and future recommendations.
Execute performance reporting and create presentations to articulate results to stakeholders.
Leverage data to tell a story and provide clear next steps for clients.
Employ AI technologies to enhance and optimize business processes.
Utilize and leverage the company's Nova ecosystem.

2-3 years of digital marketing experience, including 1-2 years in an agency setting.
Minimum 2 years of experience with Direct Response marketing in E-Commerce, Lead Gen, or B2B.
Minimum 2 years of experience with Meta Ads for direct response campaigns.
Minimum 2 years of hands-on experience with Search Engine Marketing.
Experience with campaign development and optimization processes including bid optimization, keyword research, and ad copy development.
Significant campaign management experience in Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
Proficiency in Google/Microsoft Office Suites.
Proficiency in Google Analytics.
Advanced level proficiency in spoken and written English.
Strong understanding of full-funnel marketing.