At a glance
- Experience
- 4+ years experience
- Location
- Mexico
About the role
- The Community Manager — Sports & Entertainment manages, engages, and grows Rushbet's online communities across social media platforms in México.
- The role shapes the brand's tone and daily presence within the sports, entertainment, and online gaming categories while ensuring compliance with regulatory frameworks.
Responsibilities
- Develop and execute social media and community strategies tailored to Mexican sports and entertainment audiences.
- Manage the brand's daily social media presence across Instagram, X/Twitter, Facebook, TikTok, YouTube, and Threads.
- Create, curate, and schedule relevant and engaging content executing the content calendar in coordination with the Brand & Content team.
- Monitor and participate in real time in conversations around sports, entertainment, and gaming.
- Act as the authentic voice of the brand, ensuring consistent communication across all digital touchpoints.
- Collaborate with Design, Content, Paid Media, and Brand teams to ensure campaign alignment and follow creative approval workflows.
- Coordinate with the talent/creator team on the publication, amplification, and performance follow-up of brand ambassador and influencer content.
- Ensure every published interaction and piece complies with México's advertising regulations (SEGOB) and responsible gaming guidelines.
- Analyze and report community performance metrics, engagement levels, and sentiment insights to guide content strategies.
- Manage reputation and crisis communication across channels when necessary, escalating according to the team's protocols.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, Advertising, or related disciplines (or equivalent experience).
- 4+ years managing social media communities for sports, entertainment, or online gaming brands.
- Proven understanding of Mexican sports audiences and fan engagement (Liga MX, national team, boxing, NFL fandom), preferably within sports betting or casino categories.
- Native command of Mexican Spanish and deep fluency in Mexican internet and sports culture.
- Based in México with authorization to work in the country.
- Strong storytelling and copywriting skills adaptable to each platform's formats and codes.
- Proficiency in social media management tools (Hootsuite, Sprout Social, Later, Meta Business Suite, or similar).
- Experience using social media analytics tools and preparing performance reports.
- Ability to design and execute content calendars and engagement initiatives.
- English proficiency: B1–B2 — sufficient for internal coordination and content review.
Preferred qualifications
- Experience handling reputation or crisis situations in high-visibility accounts.
Benefits
- Comprehensive compensation
- Work-life balance initiatives
- Personal freedom and responsibility (Autonomy)
- Creativity and openness to new ideas
- Personal and professional growth
Skills
- Hootsuite
- Sprout Social
- Later
- Meta Business Suite
- Social Media Management
- Social Media Analytics
- Copywriting
- Community Management
- Crisis Communication
