Consumer Services Senior Paid Advertising Strategist
Colombia · Remote · 3-4 years experience · Remote · Posted Oct 6, 2026
At a glance
- Experience
- 3-4 years experience
- Workplace
- Remote
- Location
- Colombia · Remote
About the role
- The Senior Paid Advertising Strategist leads performance marketing strategy and execution across complex, high-value accounts. This role involves leveraging expert-level channel knowledge and advanced measurement techniques to drive results while mentoring junior talent. The strategist acts as a key leader, facilitating strategic discussions and utilizing AI-driven tools to enhance account performance.
Responsibilities
- Lead performance marketing strategy and execution across marquee accounts.
- Conduct thorough QA to prevent errors impacting client revenue.
- Ensure accurate budget pacing and advise on budget changes.
- Lead proactive strategy recommendations and surface opportunities ahead of client requests.
- Analyze campaign data and client-specific sources of truth to develop actionable insights.
- Maintain client testing roadmaps and project manage experimentation.
- Apply advanced technical knowledge across attribution, incrementality, and measurement frameworks.
- Lead proactive, strategic conversations regarding media buying and optimization plans.
- Support the growth of junior talent through coaching and knowledge-sharing.
- Leverage AI technologies and the nova ecosystem to enhance workflows and business efficiency.
Requirements
- 4-5 years of digital marketing experience.
- 3+ years of experience in an agency setting.
- 3-4 years of hands-on experience with at least 2 paid advertising channels (e.g., Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat).
- Experience with campaign development and optimization processes including bid optimization, keyword research, and ad copy development.
- Proficiency in Google/Microsoft Office Suite.
- Proficiency in Google Analytics.
- Expert knowledge of funnel marketing and paid media’s place in the marketing funnel.
- Advanced ability to formulate insights from marketing data.
- Strong written and verbal communication skills in English.
- Strong organizational and project management skills.
Benefits
- Base salary + commission opportunities
- Prepaid Medicine Plan
- 15 paid vacation days (PTO) per year
- Paid Volunteer Time Off (VTO)
- Employee Assistance Program (EAP)
- 17 observed Colombian national holidays + 2 mental health recharge days
- Legal benefits including Prima and Cesantias
- Paid Social Security
- Ongoing employee development programs
- Quarterly performance awards
Workplace
- Fully flex work environment: full-remote, in-office, or hybrid.
- One-time 400.000 COP Work From Home (WFH) stipend provided.
Skills
- Google Analytics
- Microsoft Office
- Funnel Marketing
- Media Buying
