Paid Advertising Strategist

Argentina · Colombia · 1-2 years experience · Remote · Posted Oct 6, 2026

At a glance

The Paid Advertising Strategist owns the execution, performance, and growth of paid media campaigns within their assigned book of business.
This role involves working closely with account leadership to develop and evolve strategies across various paid social and search platforms.
The strategist is responsible for reporting, optimizations, client communication, and managing campaign lifecycles to drive measurable business outcomes.

Full ownership and execution of performance marketing via paid social and paid media native platforms.
Execute campaign builds and production with 100% on-time delivery.
Lead execution of optimizations to improve performance relative to goals.
Manage client budgets and advise on budget changes with accurate pacing.
Perform quality assurance to prevent errors impacting client revenue.
Lead proactive strategy recommendations and maintain client testing roadmaps.
Escalate performance risks and distinguish between normal fluctuations and genuine account risk.
Own strategic communication internally and provide weekly client progress recaps.
Leverage data to tell a story and articulate results to clients and stakeholders.
Employ AI technologies to enhance and optimize business processes.

2-3 years of digital marketing experience.
1-2 years of experience in an agency setting.
Minimum 2-3 years of hands-on experience with at least 2+ paid advertising channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat).
Experience with campaign development and optimization processes including bid optimization, keyword research, and ad copy development.
Proficiency in Google/Microsoft Office Suite(s).
Proficiency in Google Analytics.
Strong understanding of full-funnel marketing.
Strong written and verbal communication skills.
Strong organizational and project management skills.
Confident with client-facing presentations and communication.

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