Paid Advertising Strategist

Nicaragua · Colombia · 1-2 years experience · Remote · Posted Oct 6, 2026

At a glance

The Paid Advertising Strategist owns the execution, performance, and growth of campaigns within their assigned book of business.
This role involves working closely with account leadership to develop and evolve strategies across paid social and media platforms.
The strategist is responsible for reporting, optimizations, client communication, and managing campaign lifecycles.

Full ownership and execution of performance marketing via paid social and native media platforms.
Execute campaign builds and production with 100% on-time delivery.
Lead execution of optimizations to improve performance relative to goals.
Manage client budgets and advise on changes based on accurate budget pacing.
Perform quality assurance to prevent errors impacting client revenue.
Lead proactive strategy recommendations and surface opportunities or risks.
Maintain client testing roadmaps and manage experimentation cadences.
Own strategic communication internally and provide weekly client progress recaps.
Leverage data to articulate results and next steps to clients and stakeholders.
Employ AI technologies to enhance and optimize business processes.

2-3 years of digital marketing experience.
1-2 years of experience in an agency setting.
Minimum 2-3 years of hands-on experience with at least 2+ paid advertising channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat).
Experience with campaign development and optimization processes including bid optimization, keyword research, and ad copy development.
Proficiency in Google/Microsoft Office Suite.
Proficiency in Google Analytics.
Strong understanding of full-funnel marketing.
Strong written and verbal communication skills.
Strong organizational and project management skills.
Confident with client-facing presentations.