Senior Associate Lifecycle CRM

Bengaluru, Karnataka · Bangalore · 6-10 years experience · Hybrid · Posted Oct 8, 2026

At a glance

Push notifications, email, and reactivation are Skillz's fastest available revenue levers.
This role owns building the instrumentation, holdout-based measurement, and journey ownership needed to turn owned channels into an accountable, optimized growth engine.

Own email, push notification and in-app messaging as a single lifecycle function for Skillz Platform — strategy, calendar, execution and measurement.
Own reactivation marketing end to end: cohort definition, offer design, ROI gating against held-out controls, step-downs and exclusion rules for perpetual reactivators.
Own CleverTap journey design and execution once ownership transfers from Product, and drive onboarding of remaining titles as SDK 26 coverage expands.
Make every campaign measurable: holdout-audited incremental NGR per campaign, CTR by channel and game, deliverability, and unsub/opt-out guardrails.
Enforce messaging hygiene — one notification per campaign per player, mutually exclusive segments, contextual interstitial triggers, and segment→campaign attribution so no segment is orphaned.
Design reactivation and win-back offers within the incentive rules: above-30% bonuses reserved for genuine reactivation, framed as rare and limited.
Manage the Email Marketing Manager and build the lifecycle bench.
Partner with Analytics for holdout design and reads, Game LiveOps for surface slates, Launch GTM for feature adoption campaigns, and Product (Rishabh) for messaging machinery and PN observability.
Report weekly: what was sent, what it earned, what is being retired, and what needs unblocking.

6–10 years in lifecycle / CRM / retention marketing for a consumer mobile product, including direct ownership of a reactivation or win-back programme.
Deep hands-on experience with a lifecycle platform — CleverTap strongly preferred; Braze, MoEngage, Iterable or WebEngage acceptable — including journey building, segmentation and frequency management.
Ran holdout-based incrementality measurement on messaging campaigns and can evidence a campaign they killed on the number.
Real-money gaming industry experience required.
Owned push notification deliverability and opt-in economics, including double-dialogue opt-in patterns and the constraints of iOS re-enablement.
Comfortable partnering with Product on instrumentation gaps and with Analytics on independent scoring; experience taking over tooling ownership from another function is a plus.

100% coverage for medical, dental, and vision expenses for both you and your entire family
Meditation and mental health resources
Physical fitness coaching and classes
Family planning assistance
Health and parenting guidance
Virtual therapy sessions
Daily breakfast, lunch, dinner, snacks
Friday Happy Hours
Insurance
Competitive paid time off (PTO) & company holidays