Principal, Growth Lead - League of Legends
Los Angeles · 8-12 years experience · Posted Oct 8, 2026
At a glance
- Experience
- 8-12 years experience
- Location
- Los Angeles
About the role
- Riot Games is looking for a strategic, player-obsessed Growth Lead to help grow League of Legends.
- As a Principal Growth Lead, you will partner closely with Brand Marketing, Publishing, Product, Lifecycle Marketing, Performance Marketing, and external platform partners to ensure publishing moments reach growth audiences.
- You will develop growth strategies that complement publishing strategy and brand marketing by identifying high-value player segments and translating insights into targeted marketing programs.
Responsibilities
- Partner with game publishing teams to develop growth marketing strategies that extend and amplify integrated marketing campaigns.
- Identify underserved or strategically important player audiences and develop targeted approaches to acquire, engage, retain, and reactivate those players throughout the product lifecycle.
- Build audience growth strategies grounded in player insights, behavioral data, experimentation, and market understanding.
- Translate campaign objectives into channel-specific growth strategies and strategic briefs across Lifecycle Marketing, Performance Marketing, Paid Media, Platform Marketing, and other growth channels.
- Lead cross-functional planning between Game Marketing, Lifecycle Marketing, Paid Media, CRM, Creative, Analytics, Data Science, and external partners to deliver coordinated growth campaigns.
- Partner with game publishing teams to scope, brief, review, and deliver marketing assets optimized for growth channels while maintaining alignment with the game's broader marketing strategy.
- Collaborate with external platform partners and managed-service media partners to identify incremental opportunities and execute high-impact campaigns.
- Develop and optimize personalized player experiences across owned channels including email, push notifications, websites, search experiences, app stores, and future engagement surfaces.
- Understand the capabilities and constraints of Riot's marketing technology ecosystem and design executable strategies that maximize available tooling.
- Define measurement approaches, monitor campaign performance, synthesize learnings, and deliver actionable recommendations that improve future publishing strategies.
Requirements
- 8-12+ years of experience in Growth Marketing, Lifecycle Marketing, Performance Marketing, CRM, or related marketing strategy roles.
- Demonstrated expertise developing data-informed marketing strategies that drive measurable player or customer growth.
- Strong understanding of audience segmentation, customer lifecycle management, personalization, experimentation, and marketing analytics.
- Expertise partnering across creative, product, analytics, media, engineering, and operations teams to deliver integrated marketing programs.
- Strong analytical mindset with the ability to synthesize qualitative and quantitative insights into actionable strategies.
- Expertise in working with modern marketing technology platforms, CRM systems, experimentation frameworks, or advertising ecosystems.
- Expert strategic communication and stakeholder management skills with the ability to influence without direct authority.
- Expertise balancing long-term strategic thinking with tactical execution in fast-moving environments.
- Expertise supporting or collaborating within entertainment, sports, or culture-driven ecosystems.
- Passion for games and a deep curiosity about player behavior, motivations, and evolving audience needs.
Benefits
- Open paid time off policy
- Flexible work schedules
- Medical insurance
- Dental insurance
- Life insurance
- Parental leave
- 401k with company match
Skills
- Growth Marketing
- Lifecycle Marketing
- Performance Marketing
- CRM
- Paid Media
- Platform Marketing
- Analytics
- Data Science
- Marketing Analytics
- Experimentation Frameworks
