At a glance
- Experience
- 10+ years experience
- Location
- Bangalore · Bengaluru
About the role
- As the Head of User Growth, you will serve as an executive leader accountable for driving Truecaller’s global expansion engine.
- This will include organic growth using product optimisations as well as inorganic growth globally using advertising/distribution partnerships, etc.
- At the intersection of Data Analytics, Performance Marketing, User Acquisition, and Product-Led Growth (PLG), you will architect scalable growth strategies, establish global playbooks, and lead cross-functional expansion of our platform.
Responsibilities
- Own the global growth budget and P&L, balancing performance marketing with product-led viral loops to optimize contribution margin, payback periods, and LTV—not vanity metrics.
- Align Performance Marketing, Mobile Measurement Partners (MMP) analytics, Monetization, Product Growth, and User Acquisition with corporate goals.
- Mentor and scale the existing team consisting of cross-functional people.
- Build repeatable market-entry frameworks to unlock new international regions (LATAM, SEA, US, Europe) while driving incrementality across established markets.
- Obsess over metrics that drive user growth in each country
- Experiment with ideas that could change growth trajectory
- Monitor and optimise user acquisition spend
- Create flows / optimise product areas that can yield accelerated user growth and revenue growth
Requirements
- 10+ years of total professional leadership experience, with demonstrated leadership across Data Analytics, Performance Marketing, User Acquisition (UA), Retention, and Product Management.
- Proven experience growing a consumer app in India as well as globally
- Deep technical knowledge of cohort economics, incrementality testing, attribution modelling, etc.
- Track record of building, scaling, and managing multi-disciplinary growth organisations at a Senior Director/VP level.
- Ability to synthesise complex analytical insights into clear, actionable strategies for executive stakeholders and board members.
- Strong business judgment when evaluating incrementality tests, marketing spend, and attribution data.
- Approachable, collaborative leadership style that thrives in an international, multi-cultural setting.
Preferred qualifications
- Experience scaling a consumer app from early growth to significant scale, or successfully taking a product through a 0-to-1 growth phase.
- Direct experience scaling consumer products across multiple countries, particularly in emerging and established international markets.
- Prior experience in a product-led technology company or high-growth startup.
- Exposure to subscription, advertising or other consumer-app monetisation models.
- Experience using AI and automation to improve growth efficiency, experimentation or decision-making.
Benefits
- Learning and development allowance
- Voluntary provident fund (VPF) and/or national pension scheme (NPS) tax saving option
- Creche allowance
- Choose your preferred computer and phone within our budget
- In-person collaboration with breakfast, lunch and quiet spaces
- Team activities such as movie nights, tech meetups, and cultural events
- Truecaller's “Lab Days” (5 days each quarter)
Workplace
- Office-first model, with some flexibility.
Skills
- Data Analytics
- Performance Marketing
- User Acquisition
- Product-Led Growth
- Cohort Economics
- Incrementality Testing
