Senior Digital Marketing Specialist

Remote · Canada · 6-8 years experience · Posted Oct 8, 2026

At a glance

Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.
At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.
At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.
Are you ready to create what’s next? Join us.

As a Senior Digital Marketing Specialist at Valtech, you lead email marketing, lifecycle marketing, CRM strategy, marketing operations, and digital marketing initiatives.
The role reports directly to the VP of Media and works in close partnership with cross-functional teams, strategy leads, and key client stakeholders to deliver impactful results.
Applicants are only accepted from the provinces of Ontario and Québec, with fluency in English required for Québec-based candidates.

Own the end-to-end email and CRM strategy for B2B clients, including lifecycle mapping, segmentation strategy, lead nurture programs, and customer journey design.
Translate business objectives into full-funnel lifecycle marketing strategies supporting demand generation, pipeline acceleration, retention, and account growth.
Own CRM and marketing automation strategy, governance, platform administration, and best practices across client accounts.
Administer and optimize content marketing and workflow management platforms such as Optimizely, Monday.com, Workfront, or similar systems.
Lead end-to-end email campaign execution, including strategic briefing, segmentation, creative direction, build, QA, deployment, and performance analysis.
Own reporting and performance analysis across email, CRM, lifecycle marketing, and content operations initiatives.
Act as the senior email, CRM, and marketing operations point of contact for clients.
Partner with analytics and data teams to ensure accurate tracking, attribution, measurement frameworks, and dashboard reporting.

6-8+ years of experience in email marketing, lifecycle marketing, CRM strategy, marketing operations, or digital marketing, preferably in a B2B environment or agency setting.
Strong hands-on expertise with major CRM and marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua, or similar.
Experience developing and managing lifecycle marketing programs, customer journeys, segmentation frameworks, and lead nurture initiatives.
Experience administering content marketing, workflow management, or project management platforms such as Optimizely, Monday.com, Workfront, or equivalent.
Strong knowledge of marketing operations, content production workflows, stakeholder management, and process optimization.
Experience integrating CRM, marketing automation, DAM, CMS, analytics, and sales systems.
Working knowledge of email deliverability, compliance requirements, and customer data management best practices.
Experience partnering with analytics and data teams on reporting, attribution, and performance measurement.
Excellent organizational, communication, and presentation skills.
Proven ability to manage multiple stakeholders and priorities in a fast-paced environment.

Experience within a B2B agency environment.
Strong ability to work across both technical and creative teams.
Familiarity with AI-powered marketing, automation, personalization, analytics, and productivity tools.
Experience working with advanced personalization, predictive segmentation, or AI-driven marketing initiatives.
Exposure to complex enterprise MarTech ecosystems and integrated marketing technology stacks.
Experience with Optimizely, Monday.com, Workfront, or similar platforms preferred

A comprehensive insurance plan with Gold, Silver, or Bronze modules where the employer contributes up to 80%
Virtual healthcare services via Dialogue through Sun Life, including an Employee and Family Assistance Program and mental health support
A $500 Personal Spending Account for healthcare reimbursements, gym memberships, public transit passes, office supplies, or RRSP contributions
Retirement plan with 100% matching of RRSP contributions through a Deferred Profit Sharing Plan (DPSP) up to 4%
Flexible vacation policy with 5 days available during the probation period and a prorated amount for the rest of the year
Personal Technology Reimbursement of $30/month starting on day 1
Winter holiday closure and flexible scheduling throughout the year