Associate Director, Paid Social
London · MTUK · 7+ years experience · Hybrid · Posted Oct 7, 2026
At a glance
- Experience
- 7+ years experience
- Workplace
- Hybrid
- Location
- London · MTUK
About the role
- As Associate Director, Paid Social, you will serve as the strategic mastermind and operational anchor for our largest, enterprise-level account in London.
- You are a seasoned performance media leader who balances high-level strategic vision with deep technical expertise in performance social, measurement structures and paid social processes.
- In this role, you will lead a dedicated team of Senior Managers and Managers, translating complex data and consumer journeys into high-yield, full-funnel paid social strategies.
Responsibilities
- Drive Full-Funnel Strategy: Own the overarching paid social roadmap for a global client, aligning social budgets and tactics with overarching business priorities.
- Master Platform Mechanics: Direct performance strategy across Meta, TikTok, Pinterest, Snapchat, and YouTube.
- Measurement & Incrementality: Lead advanced measurement frameworks in partnership with data teams, implementing multiple complex single-cell, multi-cell, child and nested studies.
- Integrated Growth & Upsell: Collaborate with internal US counterparts to identify holistic growth levers and drive strategic upsells.
- Trusted Strategic Advisor: Serve as the primary senior strategist for executive-level client stakeholders.
- Escalation Authority: Act as the ultimate escalation point across your client portfolio, proactively mitigating performance dips, resolving channel conflicts, and navigating complex operational challenges.
- Budget Oversight & Forecasting: Maintain total accountability for multi-million-pound media budgets, accurate forecasting, quarterly pacing, and commercial delivery.
- Build & Mentor Talent: Lead, mentor, and grow a high-performing team of paid social managers and buyers.
- Enforce & Evolve Standards: Implement robust QA frameworks, workflow processes, and campaign governance to ensure flawless execution.
- Test & Learn Culture: Build and scale a rigorous testing framework across the practice, leveraging platform innovation and previous learnings.
Requirements
- 7+ years of hands-on paid social planning & activation experience
- At least 3 years managing client relationships and leading direct reports/team structures of 10+ people
- Expert-level knowledge of Meta Ads Manager, TikTok Ads Manager, Pinterest, Snapchat, and platform automation capabilities
- Proven track record of setting, defending, and hitting strict KPIs
- Fluent in advanced measurement, Excel, and analytics frameworks
- A strong understanding of how Paid Social integrates with Search, Programmatic, CRO, and organic channels
- Dynamic, authentic, and polished presentation skills
- Demonstrated track-record of fostering a collaborative, inclusive, and high-performing team culture
- Located in the UK and available to work from either our offices in London with monthly travel to client offices in London
- Full working proficiency in the English language
Benefits
- An excellent salary based on experience and equal pay policies
- Pension
- Free private healthcare
- Mental health support
- Company sick pay scheme
- 26 days paid holiday (plus UK Bank Holidays)
- Refreshments provided in the office all week, as well as drinks at 4 pm on a Thursday
- Season ticket loan and cycle to work scheme
- Enhanced family friendly policies to support new parents
- Buddy Programme
Workplace
- Flexible, hybrid working policy (2 days from the office, depending on location)
- Travel to our client's offices in London on a monthly basis
Skills
- Meta Ads Manager
- TikTok Ads Manager
- Snapchat
- YouTube
- Meta Advantage+ Shopping Campaigns / ASC+
- Excel
- Asana
