Growth Manager, Activation & Habituation

Bay Area, CA · US - CA - Bay Area - Remote · 5+ years experience · Remote · Posted Oct 6, 2026

At a glance

Cash App is looking for a Growth Manager to own activation and habituation, driving how customers find their first meaningful moment and turn it into a lasting habit.
This role blurs growth and product, requiring you to act as the product owner for your growth levers, set strategy, own the roadmap, and work directly with Engineering, ML, Design, and Analytics.
You will operate within the Cash App Engagement Marketing team, executing rapid experiments across onboarding flows, in-app surfaces, incentives, and multi-channel communications.

Own activation and habituation goals end-to-end as the GM for your area, defining the opportunity landscape, setting strategy, and delivering measurable impact.
Own the roadmap and experiment backlog for your area, scoring ideas against expected impact and effort.
Run rapid experiments across a wide range of levers, including onboarding, post-onboarding upsell, contact opt-in, behavioral notifications, real-time intervention, mobile wallet adoption, referrals, churn prevention, and winback.
Ship directly with Engineering, ML, and Design on product changes, in-app prompts, eligibility logic, incentive mechanics, and customer communications.
Diagnose your own funnel by sizing opportunities, finding friction, reading experiment results, and iterating without waiting on an analyst.
Push the frontier on AI decisioning and automation, helping define how growth work evolves as AI moves further into the decisioning layer.
Bring what you learn back to the Engagement Marketing team so wins scale across Cash App's broader lifecycle programs.
Influence strategy across Product, Analytics, Martech, Creative, and Brand as a true peer of these teams.

5+ years of experience in growth product, growth marketing, lifecycle marketing, CRM, growth strategy, business operations, or a consumer-facing analytical role in a B2C tech environment
A track record of owning a growth goal end-to-end, from opportunity through measurable impact, including real ownership of what got built and shipped
Experience shaping the product experience itself and working directly with engineers to ship it
Comfort moving between strategy and hands-on execution, writing and launching messages, defining product changes, or building models
Strong data instincts, including the ability to size an opportunity, build an impact model, and diagnose a funnel from first principles
Experience with data modeling or opportunity sizing frameworks
Deep experimentation experience, knowing how to build a backlog, design rigorous tests, and use results to drive compounding improvements
Hands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud), or strong reason to believe you'd ramp on one quickly
Fluency with AI tools as a core part of how you work, with the ability to automate, accelerate, and scale output
Clear, structured, takeaway-first communication turning complex analysis into crisp strategy and actionable recommendations

Experience as a growth PM or in another role where you owned a product roadmap
Experience with onboarding, activation, or referral programs specifically
Familiarity with regulated or trust-sensitive products (e.g., fintech, financial services, or healthcare)
Experience with incentive mechanics or in-app personalization