Director Paid Media

New York City, NY · New York City · USD 113,000-220,000 · Onsite · Posted Oct 8, 2026

At a glance

The Director Paid Media is responsible for building and executing full-funnel media strategies that drive measurable business outcomes.
This role oversees media execution, from strategic planning and budget allocation through performance optimization, spend efficiency, and reporting.

Build and execute comprehensive, full-funnel paid media strategies aligned to the customer journey
Define channel roles and investment priorities across paid social, paid search, programmatic display, video, and specialty/travel intent platforms
Develop audience-first media frameworks that map targeting strategies, creative messaging, and channel deployment to distinct audience segments and behavioral motivations
Identify and evaluate emerging platforms, ad products, betas, and optimization opportunities to maintain a competitive advantage
Translate business objectives into clear media objectives with defined KPIs
Oversee and optimize media budgets, ensuring disciplined allocation/optimization to maximize ROAS and efficiency
Establish and maintain profitability guardrails, including CPA and cost-per-ticket targets, modeling media cost against media-contributed outcomes to isolate paid media efficiency
Use Media Mix Modeling (MMM) tools to quantify incremental revenue contribution by channel and inform budget optimization decisions
Monitor pacing, delivery, and spend efficiency on a weekly basis, proactively reallocating investment toward higher-yield opportunities
Mentor, manage, and develop marketing team members, fostering a culture of accountability, intellectual curiosity, and continuous improvement

8+ years of progressive experience in paid media or performance marketing, with demonstrated experience managing agency relationships and large-scale media budgets (seven figures or above) with accountability for ROAS, CPA, and revenue targets
Deep platform expertise across paid social, paid search, programmatic/display, and video
Strong analytical foundation with hands-on experience in attribution modeling, incrementality testing, and Media Mix Modeling tools or methodologies
Proficiency with analytics and reporting platforms such as Tableau, Google Analytics, or equivalent BI tools
Experience developing audience-first media strategies using behavioral, demographic, psychographic, and geographic segmentation
Excellent executive communication skills with the ability to distill complex data into concise, insight-driven recommendations
Bachelor's degree in Marketing, Business, Communications, or a related field
Provide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site.

3 or more years in a leadership or director-level role
Experience in entertainment, hospitality, or live events preferred, with familiarity with ticketing ecosystems and event-based customer journeys
Demonstrated leadership ability with a record of mentoring and developing high-performing teams
Exceptional communication and project management skills, with the ability to manage complex initiatives, influence cross-functional partners, and deliver results in a fast-paced, collaborative environment

A robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers