Director, Lifecycle Marketing, Provider Growth
New York, NY · New York · USD 190,000-250,000 · Hybrid · Posted Oct 15, 2026
At a glance
- Workplace
- Hybrid
- Location
- New York, NY · New York
- Salary
- USD 190,000-250,000 · Base salary
About Zocdoc
- Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
- Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
- Job Applicant Privacy Notice
About the role
- As the Director, Lifecycle Marketing, Provider Growth, you’ll build the strategy, data foundation, and operating model for a new approach to provider lifecycle growth.
- You’ll build the lifecycle strategy that helps practices understand, adopt, and realize ongoing value from this expanding platform.
- Reporting to the VP, Provider Growth, you’ll lead Lifecycle Marketing and support Product-Led Growth (PLG) in close partnership with Product, Data Science, and other growth teams.
Responsibilities
- Building the Lifecycle Marketing function from the ground up: defining its strategy, team design, hiring plan, roadmap, operating model, and priorities.
- Reimagining lifecycle as a continuously learning growth system, not a sequence of fixed programs, with experiences that adapt to provider context, needs, intent, product behavior, and readiness.
- Designing how provider identity, account context, product usage, behavioral signals, and business objectives come together to inform decisioning and the next best action.
- Working directly with provider, account, product, and engagement data to build cohorts, investigate behavior, and diagnose drop-offs.
- Bringing the system to life across product surfaces, email, transactional communications, push, SMS, and human interactions with Sales and Customer Success.
- Ensuring each experience helps providers discover, adopt, and realize value from Zocdoc’s expanding platform.
- Establishing a measurement framework that connects provider experiences to activation, time to activation, product use, retention, revenue per provider, and incremental business impact.
- Partnering with Data Science, Product, Engineering, and Revenue Operations to improve the signals, instrumentation, experimentation, and reporting.
- Recruiting, leading, coaching, and developing a high-performing Lifecycle Marketing team.
- Prototyping and testing new approaches—including AI-enabled decisioning, personalization, and automation.
Requirements
- Have significant experience in lifecycle, CRM, growth, product-led, or customer marketing, with a track record of building capabilities and leading teams.
- Are data-savvy and comfortable manipulating and analyzing provider, account, product, or behavioral data on your own.
- Have built lifecycle or growth systems from the ground up, connecting customer data and decision logic to experiences, product adoption, retention, or revenue outcomes.
- Bring strong customer and audience judgment, and know how to turn qualitative insight and behavioral data into useful decisions, experiences, and next steps.
- Can move between strategy and implementation—working through data, systems, and operational details while partnering closely with Product, Sales, Customer Success, Analytics, or Data Science.
- Have experience recruiting, developing, and organizing a team to deliver a new capability.
- Can define clear success measures, design tests, interpret results, and distinguish activity and attribution from evidence of business impact.
- Are comfortable building through ambiguity—making sound tradeoffs, creating structure, and adapting as the product portfolio, data, and customer needs evolve.
- Are an exceptional communicator and coach who can align senior stakeholders, give teams clarity, and help people grow.
Preferred qualifications
- SQL experience is an advantage, not a prerequisite
- Healthcare experience is a plus
- Have explored or applied AI, automation, or decisioning tools to improve personalization, team effectiveness, or customer experiences
Benefits
- Unlimited vacation
- 100% paid employee health benefit options, including medical, dental, and vision
- Commuter benefits
- 401(k) with employer-funded match
- Corporate wellness program with Wellhub
- Sabbatical leave for employees with 5+ years of service
- Competitive paid parental leave and fertility/family planning reimbursement
- Cell phone reimbursement
- Catered lunch every day, along with beverages and snacks
- Employee Resource Groups and ZocClubs to promote shared community and belonging
Workplace
- Flexible, hybrid work environment at our convenient Soho location
Skills
- SQL
- AI
- Automation
