At a glance
- Employment
- Full-time
- Workplace
- Remote
- Location
- Paris - Full Remote
About the role
- Yubo is seeking a third Growth Manager to expand the team's capacity and bring a native perspective on Gen Z culture.
- The role involves starting hands-on with every operation channel before claiming a piece of the portfolio to push creative testing, find new partners, and uncover growth.
- The Growth Manager collaborates shoulder-to-shoulder with the Growth, Creative, Product, and Data teams.
Responsibilities
- Manage and optimize a significant performance marketing budget across key acquisition channels, programmatic networks & emerging platforms
- Scale acquisition and reactivation across multiple countries
- Improve media buying, targeting, and creative to boost ROAS, using incrementality tests and attribution models
- Help deploy automation and AI tools
- Collaborate with the creative team to ideate, produce and scale creative concepts that resonate with the Gen Z audience
- Own creative testing and iteration to improve the scale, efficiency and longevity of winning ideas
- Support a multi-channel strategy that combines paid and brand marketing to drive organic, viral and referral loops
- Contribute to ASO and lifecycle marketing to boost retention and monetization
- Partner with Product, Data, and Engineering to optimize funnels, build dashboards, and set up A/B testing processes
- Work with senior growth team members, share best practices, and foster a culture of experimentation and data-driven decisions
Requirements
- Around 3 years of solid, consolidated experience in growth marketing or user acquisition for a B2C consumer app
- Genuine, native affinity with Gen Z culture and what makes it tick
- Experience or a strong connection with the US market, whether through studies or product marketing experience
- Experience scaling growth investment on at least one major social media platform and knowing how to read the results
- Experience collaborating with creative teams by identifying what works and clearly explaining why
- Experience working with a martech stack, including custom audiences, conversion APIs, and MMP & SDK implementations and updates
- Autonomous, result-oriented approach with strong business acumen for decision making
Benefits
- Highly competitive salary range
- Company equity
- Covered fees for external professional events and meetups
- Great health insurance coverage for employee and family by Alan, fully paid for by Yubo
- Additional parental leave
- Easy access to nurseries and daycare facilities in France
- Wellness programs, sports classes, and mental well-being initiatives
Workplace
- Full remote option available with a hybrid model requiring 2 days at the office per month
- Monthly team events and get-togethers at the Parisian office
Skills
- Adjust
- Amplitude
- Sensor Tower
- Creative Ad Libraries
- TikTok
- Meta
- Snapchat
- Google Ads
- Apple Ads
- AppLovin
- Moloco
- SKAN
Show all 13 skills
- AdAttributionKit
