RedNote Marketing Specialist

San Jose · Think Academy US Online - San Jose · 2+ years experience · Onsite · Posted Oct 7, 2026

At a glance

Think Academy is the North American math education brand under TAL, serving K–12 families across the US. In this role, you will directly work on understanding Chinese-speaking parents in the US, growing content channels, driving user acquisition, and improving conversion. This is not a traditional content role — you will be expected to help build and optimize the full content → acquisition → conversion funnel.
We are building something relatively rare: a 0-to-1 user acquisition model for Xiaohongshu and other Chinese-language content channels in the US market. If you are interested in international expansion, cross-border business, overseas growth, or Growth Marketing, this is an opportunity to work directly on a US market growth initiative and help build a new acquisition model from the ground up.
We are not looking for someone who simply knows how to post on Xiaohongshu. We are looking for someone who knows how to turn content into user acquisition.

Think Academy is seeking a RedNote Content Growth Specialist to focus on math education and understand Chinese-speaking parents in the US.
The role involves building and optimizing a 0-to-1 user acquisition model for Xiaohongshu and other Chinese-language content channels to drive growth and conversion.

Drive user acquisition through Xiaohongshu by owning the growth of the channel and focusing on acquiring qualified users and generating leads.
Continuously test different content directions and optimize channel performance.
Create high-quality content by owning the full content process, including topic selection, scripting, copywriting, visual content, and publishing.
Create content that combines user value, platform appeal, and brand/product relevance to attract the right target parents.
Connect content with paid growth and conversion by understanding Xiaohongshu advertising and basic marketing funnels.
Focus on the full journey from content to inquiry, lead, and conversion.
Use advertising and conversion data to continuously improve content and acquisition efficiency.
Collaborate with the paid media and sales teams.
Track content, traffic, and acquisition performance to identify what works, why it works, and how to scale it.
Continuously improve the content strategy and build repeatable user acquisition methods.

2+ years of Xiaohongshu operations experience, with experience independently managing an account and being accountable for content performance.
Hands-on experience with Xiaohongshu paid advertising, with a solid understanding of paid media and user acquisition fundamentals.
Experience in education, tutoring, or education technology.
Strong content skills, with the ability to independently handle topic selection, scripting, copywriting, and content production.
Strong sense of ownership, attention to detail, and ability to proactively drive projects and deliver results.
CET-6 or above, with the ability to communicate in English in day-to-day work.
Willingness to work onsite in Beijing.
Willingness to travel to the US for 3–4 months during the initial stage of the role.

Strong research skills and the ability to quickly understand and synthesize complex topics.
Strong user insight and understanding of parents’ needs and decision-making.
Experience using AI tools to improve content production efficiency.
Ability to take feedback, iterate quickly, and thrive in a fast-paced environment.

On-site work in Silicon Valley or Beijing mentioned in different sections
Willingness to travel to the US for 3–4 months during the initial stage of the role