Content Marketing Manager, B2B Marketing (Bangkok Based, relocation provided)
Bangkok · Bangkok (One Bangkok Office) · 6-8 years experience · Posted Oct 20, 2026
At a glance
- Experience
- 6-8 years experience
- Location
- Bangkok · Bangkok (One Bangkok Office)
About Agoda
- At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
- Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
- No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
About the role
- We are looking for a strategic and hands-on Content Marketing Manager to help shape and scale our B2B content marketing efforts.
- In this role, you will own the development and execution of a content strategy that strengthens brand awareness, establishes thought leadership, communicates our technology and solutions, and supports business growth across the marketing funnel.
- You will work closely with senior leaders and cross-functional teams across Marketing, Product, Sales, and Strategy to uncover compelling stories, translate complex business insights into clear narratives, and develop high-impact content for B2B decision-makers.
Responsibilities
- Own and execute a comprehensive B2B content strategy aligned with brand positioning, business priorities, go-to-market plans, and the customer journey.
- Define key content themes, editorial priorities, and annual content roadmaps across awareness, consideration, conversion, and customer engagement.
- Identify content opportunities through industry trends, competitive intelligence, customer insights, and business performance data.
- Establish content performance metrics and continuously optimize the strategy based on audience engagement, lead generation, and pipeline contribution.
- Lead the creation of thought leadership articles, industry reports, whitepapers, case studies, customer success stories, blog posts, and executive LinkedIn content.
- Translate complex technology, product capabilities, data, and business insights into clear, differentiated narratives tailored to senior B2B audiences.
- Partner with Product, Sales, and Strategy teams to articulate compelling value propositions, product differentiation, and customer benefits.
- Develop high-impact sales and marketing assets, including product one-pagers, solution narratives, case studies, website content, and partner-facing presentations.
- Lead the end-to-end development of high-impact executive presentations for industry conferences, flagship events, partner summits, and strategic engagements.
- Manage end-to-end content production, from ideation, research, and briefing to development, stakeholder approvals, and publication.
Requirements
- 6–8 years of relevant experience in B2B content marketing, content strategy, or product marketing, preferably within SaaS, technology, platform, or marketplace businesses.
- Proven experience independently developing and executing content strategies, defining editorial priorities, and connecting content initiatives to business objectives.
- Strong writing, editing, research, and synthesis capabilities, with a portfolio demonstrating high-quality thought leadership, case studies, and B2B marketing content.
- Ability to understand complex business models, commercial strategies, product value propositions, and customer needs, and translate them into compelling content.
- Demonstrated experience developing senior executive presentations, translating complex ideas into impactful narratives, and engaging confidently with senior leadership.
- Proven ability to influence and collaborate with cross-functional teams and senior stakeholders, navigate competing priorities, and drive projects forward without direct authority.
- Strong ownership, attention to detail, and ability to manage multiple projects independently in a fast-paced environment.
- Ability to use research, customer insights, and performance data to inform content decisions and measure effectiveness.
- Hands-on experience leveraging generative AI tools to accelerate research, content development, editing, and workflow efficiency while maintaining accuracy and originality.
- Excellent English communication skills, both written and verbal, with the ability to communicate effectively with global teams and senior business audiences.
Preferred qualifications
- Experience in travel technology, e-commerce, digital marketplaces, or B2B partnership ecosystems.
- Experience developing content for industry conferences, executive thought leadership programs, or large-scale B2B events.
- Familiarity with SEO, content distribution, CRM, marketing automation, and content performance analytics.
- Experience building content processes and scalable editorial workflows in a growing organization.
Workplace
- One Bangkok Office
