Coordinator, Fan Engagement - Epic Records
United States, California, Los Angeles · Los Angeles · USD 50,000-50,000 · 1-3 years experience · Posted Oct 1, 2026
At a glance
- Experience
- 1-3 years experience
- Location
- United States, California, Los Angeles · Los Angeles
- Salary
- USD 50,000-50,000 · Base salary
About Sony Music Entertainment
- At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.
- Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.
- Sony Music Entertainment is a member of the Sony family of global companies.
- The Coordinator, Fan Engagement is responsible for supporting the execution of fan engagement strategies across Epic Records’ artist roster by managing day-to-day digital and audience facing platforms. This role focuses on driving fan acquisition, engagement, and retention through social media, CRM, and other fan facing digital properties, while partnering closely with the Marketing team to deliver cohesive digital campaigns.
- This position requires a considerable understanding of fandoms and digital culture, and the ability to manage multiple projects in a fast-paced environment.
About the role
- The Coordinator, Fan Engagement is responsible for supporting the execution of fan engagement strategies across Epic Records’ artist roster by managing day-to-day digital and audience facing platforms.
- This role focuses on driving fan acquisition, engagement, and retention through social media, CRM, and other fan facing digital properties, while partnering closely with the Marketing team to deliver cohesive digital campaigns.
- This position requires a considerable understanding of fandoms and digital culture, and the ability to manage multiple projects in a fast-paced environment.
Responsibilities
- Manage the day-to-day operations of social media, web properties, and email/SMS channels for a designated roster of artists, supporting fan acquisition and engagement efforts
- Execute digital and social media strategies across platforms including Instagram, TikTok, X, Facebook, Snapchat, websites, microsites, pre-save pages, and fan accounts
- Create and publish copy and content designed to increase engagement and reach through audience interaction and algorithms
- Support growth and engagement initiatives for both established and developing artists, helping to foster active and loyal fan communities
- Partner with Marketing and Artist teams to help build and maintain editorial calendars across digital platforms
- Track, analyze, and report on campaign performance across platforms, using insights to inform future efforts
- Collaborate cross-functionally to ensure digital execution aligns with broader marketing and artist priorities
Requirements
- Bachelor’s degree or equivalent work experience
- At least 1-3 years of professional experience in digital and/or social media marketing
- Strong organizational, communication, and project management skills
- Passion for fan-focused digital strategies and online community building
- Hands-on experience executing digital strategies, including daily management of social platforms
- Ability to manage multiple priorities and work effectively under tight deadlines
- Solid understanding of interactive technologies and fan engagement tools, including TikTok, Instagram, X, Facebook, Snapchat, Discord, website strategy, email/CRM strategy, and SMS platforms
Preferred qualifications
- Experience at a record label, entertainment company, or social media agency preferred
- Working knowledge of creative tools such as Photoshop, iMovie, Illustrator, or similar platforms is a plus
- Passion for R&B and Hip Hop strongly preferred
Benefits
- Medical, dental, vision, life & disability coverage
- 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources
- Industry-leading fertility coverage
- Fully paid leave for childbirth or bonding
- Fully paid leave for caregivers
- Programs for loved ones with developmental disabilities and neurodiversity
- Subsidized back-up child and elder care
- Reimbursement for adoption, surrogacy, tuition, and student loans
- Time off for a winter recess
Workplace
- Modern office environment designed to foster productivity, creativity, and teamwork
Skills
- TikTok
- X
- Snapchat
- Discord
- Photoshop
- iMovie
- Illustrator
- Email/CRM
- SMS
