At a glance
- Employment
- Full-time
- Workplace
- Onsite
- Location
- Austin, TX
About the role
- We’re hiring a full-time Creative Strategist to develop ideas that build Base’s audience, make our products easier to understand, and drive measurable customer growth.
- You’ll own the strategy and day-to-day execution of Base’s organic social channels while supporting creative strategy and execution across paid channels, especially Meta and YouTube.
- You’ll translate customer insights and performance data into original concepts, recurring series, scripts, and creative briefs.
Responsibilities
- Develop audience insights, messaging angles, and creative concepts that make Base relevant to the customers we want to reach.
- Own Base’s organic social strategy, content calendar, publishing, and audience engagement, prioritizing platforms and formats based on audience relevance and performance.
- Create recurring content series and platform-native posts, including scripting, filming, editing, copywriting, and publishing.
- Find compelling stories across Base’s customers, products, installations, employees, and mission.
- Balance planned content with timely company news and relevant cultural moments.
- Develop hooks, scripts, storyboards, and production-ready briefs for paid channels, especially Meta and YouTube.
- Collaborate with designers, editors, and creators to guide execution.
- Partner with growth marketing to develop creative testing hypotheses, interpret performance, and improve concepts based on engagement, conversion quality, and acquisition outcomes.
- Manage assets, approvals, and deadlines.
- Bring thoughtful creative references to the team and turn learnings into stronger future work.
Requirements
- Experience developing creative strategy and social-first content for a consumer brand, product-led company, agency, or similarly fast-moving organization.
- A portfolio demonstrating original ideas, strong execution, and measurable results across organic social and paid creative.
- Strong copywriting and storytelling skills, with the ability to make technical or unfamiliar subjects clear, human, and interesting.
- Hands-on content creation skills, including scripting, filming, editing, and publishing.
- Strong instincts for hooks, pacing, visuals, and platform fit.
- Experience developing and iterating performance creative for Meta and YouTube, with an understanding of how organic content and paid advertising serve different objectives.
- A data-informed approach to creative.
- Strong organization, collaboration, and creative judgment, with the ability to manage an organic calendar alongside paid creative projects.
Skills
- Meta
- YouTube
- Copywriting
