Creative Strategist, B2B

Brazil · Argentina · Colombia · Costa Rica · Mexico · Remote · Remote · Posted Oct 6, 2026

At a glance

A Creative Strategist will be the lead ideator on strategic accounts, developing winning paid social advertising that impacts client growth.
The role requires a robust understanding of paid social creative best practices, client brands, performance goals, historical data, ecommerce trends, and consumer behavior.
Creative Strategists act fast to capitalize on results or pivot when ads underperform, pitching new ideas, writing scripts, and managing execution through to production and delivery.

Leads the paid social creative strategy for 8-10 clients
Using data insights along with consumer and brand research to design high performing creative assets
Collaborating closely with team members across internal departments and roles
Maintaining client communications and sentiment
Driven to iterate and ideate towards stated performance goals
Develops rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes
Researches client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
Continually audits account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
Writes strategic consumer-centric, direct response copy and messaging strategy
Manages requests and output with production team using Asana

Proficiency with Meta Ads Manager, and/or similar performance data tools (TikTok, YouTube, Pinterest, etc)
Technically skilled at pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps
Understanding of best practices for performance-driven creative & ability to apply these insights in work
Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals
Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output
Ability to yield strong campaign results for clients through strategizing top performing creative