At a glance
- Experience
- 3-7 years experience
- Employment
- Full-time
- Workplace
- Onsite
- Location
- Austin, TX
About the role
- You'll build the engine that turns leads into Base members through customer segmentation, automations, and content.
- Most of your time will go to building communication infrastructure and experimentation in our CRM, combined with writing excellent, high-converting content.
Responsibilities
- Own our CRM platform end to end: build and manage workflows, automations, segmentation, lead scoring, and data hygiene
- Design, build, and optimize multi-step lifecycle journeys across email, SMS, and in-app touchpoints, tailored to different audience segments
- Build reporting and dashboards to track lifecycle KPIs; continuously test and optimize sends, segmentation, and triggers to improve engagement and conversion
- Troubleshoot technical issues and maintain data integrity across integrated systems (CRM, ESP, analytics tools)
- Translate complex concepts into simple, consumer-friendly language
- Write content across the funnel: email and SMS sequences, landing pages, scripts, onboarding flows, newsletters, and paid and organic creative
- Define our voice and implement messaging across key brand touchpoints: web, email, SMS, social, and beyond
- Collaborate with design, ops, and sales to keep messaging consistent across the journeys you build
Requirements
- 3–7+ years in lifecycle marketing, CRM/marketing operations, growth marketing, or content strategy at fast-paced companies
- Deep, hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs — workflows, automations, integrations, and reporting
- Comfort in the technical details of CRM configuration, plus strong writing and copywriting ability
- Proven ability to create organic content strategies that grow audience and engagement
- Strong organizational and project management skills to coordinate across multiple stakeholders
- A data-driven approach to measuring and improving performance
Skills
- HubSpot
- Braze
- Iterable
