At a glance
- Workplace
- Hybrid
- Location
- Manila, Philippines · Philippines
About the role
- In this role, you will be responsible for planning and coordinating the execution of the CRM strategy for the Sportsbook and Casino products across multiple channels.
- The position focuses on creating high engagement in all channels and driving upwards the number of active players, retention, reactivation, and cross-sell objectives for Sportsbook and Casino members.
Responsibilities
- Develop a comprehensive, data-driven CRM strategy for the local market, in collaboration with the HQ team taking into account local compliance, market conditions and competition
- Ownership of the CRM plan
- Plan and develop local, personalized and targeted campaigns using relevant customer channels such as onsite messaging, email, messaging and Social Media
- Liaise with the CRM Planning and Operations Team in Athens HQ for the smooth execution of the CRM
- Cooperate with the CRM Customer Segments in Athens HQ for fine tuning of the automated lifecycle journeys, keeping them updated of market insights, competition intelligence, best practices
- Ensure that the campaign execution and delivery is completed as per plan and all the relevant stakeholders are aware of the volumes, performance and outcomes
- Deploy the bonus budget profitably through robust planning, execution and analysis
- Analyze historical revenue performance and forecast future program performance
- Initiate and manage the development process of creatives -from brief to delivery- with a laser focus on the customer insight and deliver customer engagement and response
- Lead ongoing segmentation of the customer base in the market to identify insights and target customer segments with specific campaigns
Requirements
- Min. 4 years of CRM, lifecycle management or marketing, preferably in a technology company
- Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile
- Well-versed in extracting customer insight from data
- Great organization, planning and prioritization skills, with strong attention to detail
- Solid experience in implementing, driving and managing complex multi-channel campaigns
- Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM, for example)
- Exceptional stakeholder management and collaboration skills
- Excellent Command of the English language
Preferred qualifications
- Optimove tool will be considered a plus
Benefits
- A buddy will support you with your onboarding
- Hybrid way of working
- Competitive pay & bonus scheme
- Developmental 360° feedback framework
- Unlimited access to Udemy & continuous training
Workplace
- Hybrid way of working
Skills
- Adobe Campaign
- Salesforce CRM
- Optimove
