Customer Advocacy Marketing Manager

Remote · USD 90,000-124,000 · 5+ years experience · Remote · Posted Oct 1, 2026

At a glance

The Customer Advocacy Marketing Manager owns both the strategy and scaled production of customer proof-point content, including case studies, customer quotes and testimonials, logo usage and compliance, and the customer reviews program.
This role also owns the Customer Awards program, on-site customer content capture at flagship events, and the review-platform vendor relationships and budget.
The ideal candidate can set a proof-point content roadmap and prioritize it against business impact while running a high-volume content operation end-to-end.

Define the annual case study and proof-point content roadmap in partnership with Product Marketing, aligned to revenue and pipeline priorities.
Determine which customer stories, quotes, and proof points to pursue based on expected pipeline, bookings, and adoption impact.
Own the scaled creation and end-to-end delivery of customer content from sourcing through legal and customer approval.
Use tools like Peerbound to transform customer insights from Gong calls into approved, actionable content at scale.
Own the creation and promotion of customer spotlights and manage updates to existing case studies and customer stories.
Own the customer reference database and review-generation program across platforms including G2, Gartner Peer Insights, and TrustRadius.
Manage vendor relationships and budget for review platforms, including contract renewals and spend decisions.
Own the end-to-end process for customer logo usage, ensuring adherence to contract terms and legal/brand compliance.
Own the customer awards program on a recurring annual cadence including nominee sourcing, winner selection coordination, winner notification, awards production, and event integration.
Track and report on the performance and business impact of proof-point content.

5+ years of experience in customer marketing, content marketing, or marketing operations, with demonstrated ownership of both strategy and execution.
Proven track record of setting a content roadmap and prioritizing initiatives against business impact.
Proven track record of owning content projects end-to-end, including legal/compliance coordination.
Experience owning vendor relationships and budget, ideally for review-generation or reference platforms.
Strong written communication skills and an eye for turning customer insight into compelling assets.
Comfortable managing on-site logistics for large customer-facing events.

Experience with CRM systems (e.g., Salesforce) and content intelligence tools (e.g., Peerbound, Gong) preferred.