Data Operations Lead, B2B
Argentina · Colombia · 4+ years experience · Remote · Posted Oct 9, 2026
At a glance
- Experience
- 4+ years experience
- Workplace
- Remote
- Location
- Argentina · Colombia
About the role
- The Vertical Data Operations Lead (B2B & Lead Gen) is a senior individual contributor embedded at the intersection of new business, marketing measurement, and complex pipeline data delivery.
- This role serves to support the pre-sales process on large B2B and Lead Gen engagements, contribute to marketing measurement programs, and own the data onboarding and integration experience for B2B and Lead Gen clients post-signature.
Responsibilities
- Own the end-to-end data onboarding experience for B2B and Lead Gen clients post-signature — from scoping through integration validation and measurement readiness
- Lead structured data intake sessions to document lead definitions, pipeline stage mapping, CRM field configuration, conversion logic, and any known attribution nuances
- Coordinate standup of B2B and Lead Gen data pipelines — CRM connectors (Salesforce, HubSpot), MAP integrations (Marketo, Pardot), demand gen platforms (LinkedIn Ads, 6sense, Demandbase), and call/form tracking tools (CallRail, Unbounce)
- Own the ingestion and normalization of unstructured lead data sources — CSV imports, manual spreadsheets, screenshot-based reporting, and custom ingress tooling — leveraging AI-assisted schema mapping and data extraction where applicable
- Validate integrations are live and pipeline data is landing correctly before handing off to analytics engineering for modeling
- Maintain living integration documentation per client, usable by any team member
- Join sales calls and pitch meetings for large B2B and Lead Gen prospects — speak credibly to Power Digital's data capabilities, CRM integration experience, and onboarding process
- Conduct pre-signature data audits: assess the prospect's CRM setup, lead data quality, attribution methodology, and integration complexity — flag custom data requirements and surface red flags before contract
- Partner with the Appraisal team to scope data complexity into deal pricing — translate CRM fragmentation, unstructured data ingress, and pipeline attribution requirements into effort estimates
- Produce pre-sales data profiles that set accurate expectations for what onboarding will require and what measurement programs are viable
Requirements
- 4+ years in data operations, marketing analytics, or marketing technology with direct client or stakeholder-facing responsibilities
- Deep hands-on experience with B2B and Lead Gen data ecosystems — CRM platforms (Salesforce, HubSpot), marketing automation (Marketo, Pardot), and demand generation tools (LinkedIn Ads, 6sense, Demandbase)
- Proven experience handling unstructured and non-standard lead data ingestion — CSV imports, manual data entry reconciliation, screenshot-to-data workflows, and custom ingress pipelines
- Solid SQL skills and hands-on Snowflake experience — you can write queries, validate data, and troubleshoot without engineering support for day-to-day tasks
- Comfort in client-facing settings: you can speak to data capabilities in a sales conversation and gather requirements from a non-technical marketing stakeholder in the same day
- Familiarity with AI-assisted data tooling for unstructured data extraction, schema mapping, or data normalization
- Familiarity with ETL tools (Fivetran, Funnel) and data pipeline concepts
- Proficiency in spoken and written English at an advanced level is required for this role
Skills
- Salesforce
- HubSpot
- Marketo
- Pardot
- LinkedIn Ads
- 6sense
- Demandbase
- CallRail
- Unbounce
- SQL
- Snowflake
- Fivetran
Show all 13 skills
- Funnel
