Demand Generation Manager - 11910

New York · USD 104,000-145,333 / year · 4+ years experience · Remote · Posted Sep 30, 2026

At a glance

Coupa is seeking a Demand Generation Manager to join the Integrated Marketing team and report to the Director of Integrated Marketing.
This role plays a crucial part in supporting Coupa’s pipeline and revenue goals.

Drive the generation of high-quality leads through various channels, and partner with sales development and marketing operations to ensure sales teams are converting leads into qualified pipeline for new logo acquisition within North America
Execute innovative demand generation strategies across a variety of channels including, email, webinars or virtual events, content syndication, and other 3rd-party programs
Utilize data and analytics tools to measure program effectiveness, track key performance indicators (KPIs), and provide consistent reporting to stakeholders
Use a "test-measure-learn" approach to iterate and optimize programs and results
Implement lead nurturing programs to guide prospects through the sales funnel, ensuring a smooth transition from awareness to consideration to purchase
Partner with Product Marketing, Content, and Customer Marketing teams to ensure successful execution of demand gen programs

4+ years of B2B enterprise software experience in growth marketing or demand generation
Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating pipeline velocity
Data and metrics-focused, and experience with various MarTech solutions including Salesforce.com and Marketo
Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment
Possess a growth mindset, and the agility to adapt in response to evolving opportunities
Excellent organizational skills to juggle many tasks without losing sight of the highest priorities

Experience in marketing to Procurement or Supply Chain personas is highly preferred
Business Intelligence (Tableau preferred)
Sales Engagement (Outreach, ZoomInfo, Linkedin Sales Navigator preferred)

Global Wellness Days: Enjoy two designated, company-wide paid wellness days off each year
Birthday Time-Off: A paid day off on your birthday or another day of your choice within your birthday month
Volunteer Time Off (VTO): 40 hours of paid VTO annually
Employee Assistance Program (EAP): Access free, confidential, 24/7/365 counseling and resources
Business Travel Protection: Zurich Travel Assist provides medical, safety, pre-trip planning, and emergency support during business travel
Referral Bonus Program: Generous monetary referral bonuses for successfully referred hires
Location-specific benefits packages including comprehensive medical/dental insurance, retirement/pension plans, and life or accident protection