At a glance
- Employment
- Full-time
- Workplace
- Hybrid
- Location
- Milan
About the role
- Equativ is seeking a Demand Partnerships Director for the Italian market located in Milan.
- This is a pivotal role focused on scaling a high-growth ad-tech company in the Italian market and shaping the future of Equativ's demand strategy in Southern Europe.
Responsibilities
- Lead the negotiation, structuring, and execution of upfront Trading Agreements and Joint Business Plans (JBPs) with major HoldCos and independent agencies to secure predictable revenue and increase share of wallet.
- Drive the top-down adoption of Equativ Maestro and evangelize Supply Path Optimization (SPO) strategies to Chief Investment Officers and Heads of Trading.
- Actively prospect and acquire new business for the premium Managed Service offering, positioning it as a high-value, white-glove solution for direct brands and agencies.
- Work in tight synergy with the Supply & Publisher Deals team to identify, package, and aggressively monetize exclusive local inventory, first-party data, and emerging CTV opportunities for key demand partners.
- Take ownership of the Italian demand revenue target, focusing on accelerating Programmatic revenue and securing new business across both self-serve and premium white-glove managed service tiers.
- Act as the primary feedback loop between the Italian market and Global Product/Tech teams, ensuring Curation and Product roadmaps align with local agency needs.
Requirements
- Possess a deep, C-level and senior executive network across Italian HoldCos, Agency Trading Desks, and direct brands, bringing high personal credibility to the market.
- Demonstrate proven experience in structuring, negotiating, and managing complex commercial deals, volume incentive programs, and retroactive rebates.
- Have a deep understanding of the programmatic ecosystem, DSP/SSP dynamics, Supply Path Optimization, Curation business models, and the evolving privacy-first data landscape.
- Be a strategic thinker capable of selling infrastructure, efficiency, and exclusive access to senior agency leadership.
- Be highly autonomous, resilient, and driven by ambitious growth targets in a fast-paced ad-tech environment.
- Native Italian and fluent English are mandatory.
Benefits
- A competitive compensation package with a bonus structure heavily weighted towards the successful execution of long-term strategic deals and net revenue growth.
Skills
- Equativ Maestro
- Programmatic
- DSP
- SSP
- Supply Path Optimization
- SPO
- CTV
