Digital Campaign Specialist

Any TEGNA Station Location · USD 23-25 · 1-2 years experience · Hybrid · Posted Sep 28, 2026

At a glance

As a Digital Campaign Specialist, you will work exclusively with TEGNA properties across various ad-serving platforms and order management systems.
You will help manage CTV and digital advertising campaigns from setup through delivery, ensuring they launch accurately, run smoothly, and meet performance goals.
This position involves campaign trafficking, troubleshooting, optimization, reporting, and quality assurance.

Master the digital workflow between business units and Ad Operations.
Develop expertise in ad servers and order management systems, with an emphasis on CTV campaign execution.
Set up, schedule, and manage digital advertising campaigns accurately, including CTV-specific formats and delivery methods.
Ensure proper deployment of creative assets by understanding ad specifications, templates, and ad-tag technologies, including VAST/VPAID tags and dynamic ad insertion.
Provide timely support to TEGNA stations and internal stakeholders, particularly for CTV and digital campaign delivery issues.
Troubleshoot campaign performance concerns and conduct quality assurance reviews to ensure campaign accuracy and effectiveness.
Send campaign reports, communicate technical information clearly, and manage service-level agreement expectations.
Monitor shared inboxes and workflow systems consistently and respond to requests in a timely manner.
Track campaign performance and implement optimization strategies, including fill-rate management, frequency capping, and ad podding.
Ensure campaigns meet applicable rate-card requirements and revenue-margin standards.

Bachelor's degree from an accredited university or college in a related discipline required.
Strong technical aptitude and the ability to work effectively in a technical environment.
Excellent organizational skills and strong attention to detail.
Ability to manage multiple projects and priorities simultaneously.
Strong verbal and written communication skills, including the ability to explain technical concepts clearly to different audiences.
Proficiency with Microsoft Office applications, including Excel, Outlook, and Word.
Quick learner with a growth mindset and collaborative approach to teamwork.

1–2 years of experience with ad-serving platforms, digital advertising, campaign management, or ad trafficking preferred.
Hands-on experience with CTV ad trafficking, Server-Side Ad Insertion (SSAI), and VAST/VPAID tags is preferred.
Basic knowledge of HTML and JavaScript is a plus.
Experience with CTV or digital advertising platforms such as Publica or Google Ad Manager (GAM) is preferred.

Two medical plan options through Blue Cross Blue Shield of Texas for full and part-time employees
Dental and eye care coverage
Fertility, surrogacy and adoption assistance
Disability and life insurance
401(k) program with 100% company match on contributions up to the first 4% of pay, vested from day one
Nine free virtual doctor’s appointments through Teladoc for all employees and eligible family members
12 free annual therapy sessions with a licensed clinician through Spring Health for all employees and eligible family members
Paid Time Off (PTO)
Nine paid holidays per year

Candidates should be located within commuting distance of a TEGNA market office.
Employees will follow the hybrid work schedule applicable to their local TEGNA location.