At a glance
- Location
- KGW-TV Portland
About the role
- The Digital Sales Strategist plays a critical strategic role managing the complex day-to-day responsibilities of assigned accounts and team members.
- This position assists and strategizes with key members of the sales staff to develop digital solutions by leveraging ad-serving interfaces and operational platforms.
- Primary responsibilities include campaign success through creating and implementing comprehensive marketing solutions, pre-sales order entry, campaign management, and optimization of digital media campaigns.
Responsibilities
- Work strategically with our sales team to generate marketing solutions that will deliver exceptional client results through our industry-leading digital platforms, including the leading premium CTV/OTT advertising solution, Premion.
- Partner with the Account Executives and Digital Sales Manager to generate digital revenue.
- Lead in retention, expansion, and development of new digital business.
- Identify and quantify consumer audiences that would be receptive to client advertising messages.
- Identify revenue-generating opportunities by exposing gaps in current digital advertising campaigns, such as impression share deficiencies, missing platforms, etc., that will further promote the client objectives.
- Efficiently process digital sales orders by receiving, understanding, and accurately inputting them into multiple systems.
- Support campaign execution by trafficking creative, communicating with our internal and external vendors, and monitoring live campaigns.
- Prepare ad hoc and month-end reports for all digital accounts.
- Oversee the development of digital creative materials including display ads and dynamic video ads.
- Proactively monitor and analyze digital campaigns to create solutions to retain and grow our digital revenue.
Requirements
- 1 to 3 years of digital marketing sales support, inside or outside sales experience.
- Expert knowledge of all facets of digital sales and marketing with good grasp of OTT and targeted display/video pre-roll.
- Adept at creating new revenue opportunities from synergies between interactive sales and other mediums.
- Proficient in Microsoft Office programs and knowledge of Salesforce or other CRM software.
- Strong presenter and communicator with internal and external customers and partners.
- Demonstrated organizational skills, and ability to multi-task.
- Demonstrate effective problem solving and decision-making skills.
- Strong foundational math skills, including proficiency in basic arithmetic, percentages, and numerical analysis.
- Self-motivation, a winning attitude and a strong work ethic are essential attributes.
Preferred qualifications
- Google AdWords and Interactive Advertising Bureau (IAB) certifications highly desirable.
Benefits
- Two medical plan options through Blue Cross Blue Shield of Texas
- Access to dental and eye care coverage
- Fertility, surrogacy and adoption assistance
- Disability and life insurance
- 401(k) program with 100% company match up to the first 4% of pay, 100% vested from day one
- Nine free virtual doctor’s appointments with a physician through Teladoc
- 12 free annual therapy sessions with a licensed clinician through Spring Health
- Generous Paid Time Off (PTO) benefit
- Nine paid holidays per year
Skills
- Google AdWords
- Interactive Advertising Bureau (IAB)
- Microsoft Office
- Salesforce
- CRM Software
- CTV/OTT Advertising
- Premion
